You know why I love writing these emails to you guys?
I get to tell you about amazing deals and products that I'm passionate about via my own words.
Not only that, but I also get to send you ridiculous photos like this:
I love writing copy because it's an incredibly undervalued and powerful tool.
So let's say I'm writing this email to sell you books on improving your copywriting.
I could either say:
"You should buy this book because it's about copywriting."
"If you want to increase your conversion rate by 20%, buy this book and it'll pay for itself almost immediately."
What do you think is more effective?
If you write:
- Web copy including email copy
- Buttons/call to actions
- Page headlines, product descriptions, etc.
The copy you write is what turns a visitor into a buyer.
If you’re just starting to write web/email copy and want to learn the basics of copywriting, go here for my special deal for you.
If you have a product you're selling online and know quite a bit about copywriting but want more advanced ways to optimize your conversion copywriting skills, I have the guides to help.
I've brought you a deal on ... the newly released Copy Hackers Advanced Pack.
It's a set of 3 eBooks including:
- The Dark Art of Writing Long-Form Sales Pages - This will teach you the essentials of writing sales copy to convert visitors into buyers.
- The Startup Guide to Differentiation - You likely have a competitor doing something like you. What makes you different and more awesome? This eBook teaches you how to show why you're different and why you're better.
- The Great Value Proposition Test - The secrets to writing great headlines and the test data to prove it so that people actually open/read your stuff.
These 3 eBooks will help you write content that gets the right response from your customers, content that convinces your customers to buy what you’re selling.
Just check out a sample from each book here.
If you bought these books separately, it’d cost you $127.
Our friends at Copy Hackers sell this 3-book Advanced Pack for $97.
Because I want you to love writing copy as much as I do, you can get this 3-book Advanced Pack from us for only $29 (that’s 70% off).
Let's have some fun :-)
How would you have written this copy? Comment below with what you would have done and I'll pick my 3 favorite comments and review any piece of copy of your choosing.