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How one simple change made us an extra $109,500

Anton Sepetov
Anton Sepetov

May 27, 2014

This WordPress plugin will do the same for you and drive your site more traffic

Last year, we spent four hundred thousand dollars and the entire year launching a product to help people start their own businesses.

When we first launched it, we called it “How to Make Your First Dollar” because we thought people would be excited about making their first dollar with their own business.

We sold a few, but definitely not as much as we thought it would :-(

To try and fix it, we optimized our landing page, ran tons of tests, and wasted a ton of time experimenting.

But then we did something that ... actually worked.

We tested 4 different names for our course to see if it'd make a difference.

After changing the name to “How to Make a $1,000 a Month Business”, we saw that 10% more people bought the course.

So if 1,000 people visit AppSumo everyday and 10 people actually buy our course ...

With this new headline, 1 more person per day buys.

May not seem significant but $300 more dollars per day (cost of course) x 365 = $109,500

That’s an extra $100k+ per year for our business!

We were shocked that this small change made such a big difference.

If you make money online with your blog or website, the headlines of your posts are crucial to your business.

With better headlines, more people will share your content, interact with it, and give you more money.

We built a tool internally to help us test the headlines for all of our posts.

Before we release it to the public, we’re giving you VIP access to it.


Headlines, our new WordPress plugin, is the easiest and simplest way to pick your best headline for every post and drive you more inbound traffic (aka more people going to your site).

Watch this super short video where Chief Sumo Noah shows exactly how it works and how stupidly-easy it is to use:

If you were too lazy to watch the video, here's how it works:

  1. Put in a bunch of titles after writing your WordPress post
  2. Your different titles are shown to visitors to learn which one gets the most traffic from people sharing
  3. Over time the best title is shown to get you the most traffic

All you have to do is spend a couple of minutes entering some headlines. The tool does all the work for you and shows the headline that gets you more traffic and more customers.

Unlike traditional A/B testing, you don't need to worry about starting or stopping a test or choosing a winner. Headlines handles everything for you and automatically adjusts in real-time.

Site in a different language than English? Don't worry, Headlines supports all languages :-)

Now for the best part ...

Headlines is extremely affordable. You can start testing your headlines today for only $9/month.

For the price of a couple tacos a month, you'll be driving your site way more traffic.

You spend a lot of time making the content on your site amazing.

Why waste it on a crappy headline that no one clicks?

Click here to start testing your headlines today.

Starts In

Headlines by KingSumo

  • Automatic headline testing for WordPress.
  • Unlimited Headline Tests included in all plans.
  • Use on Unlimited Sites.
  • 60-day money back guarantee. No matter the reason.

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