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The tool that helped grow Huffington Post and BuzzFeed

Noah Kagan
Noah Kagan

June 5, 2014

This WordPress plugin will automatically optimize your headlines and drive your site more traffic

Every time I'm browsing the web, I always see these blog post titles with amazing names.


"Top things that 32-year Old Jewish Single Men in Austin Love to Do!" Clicked.

"The Things You Can Do with a Pair of Scissors, Taco Shells and Hot Sauce," Clicked.

"Why He's Into You and the Surprising Love Stories of NYC Females," Clicked.

They get me every damn time.

How do these big sites always know the exact title to write so that I'm suckered, ahem, convinced into clicking?

They test hundreds of titles for each post.

They built internal tools to figure out which title will get the most shares, clicks and ultimately more traffic back to their site.

At AppSumo we actually built that technology for ourselves.

It works ... really really well.

Instead of being greedy and selfish like Buzzfeed and Huffington Post, we're letting everyone have this technology.

It's called Headlines, the first plugin from KingSumo, our site dedicated to making awesome WordPress plugins. Yes, we love Sumos :)

Choosing headlines for my personal blog posts has always been a pain in the ass.

And little did I know that just a headline alone could drive as much as 50-100% more traffic per article.

That's a crap ton more traffic for just a minute or two of work after spending HOURS on an article.

Here's a recent example:

My friend Eric wrote a great post about YouTube and titled it: "How to Start and Optimize Your First YouTube Campaign"

Sounded good to me and we scheduled it a few days later for an email.

While we were waiting we added a few extra titles to see if it would make a difference.

The results speak for themselves:

The tool that helped grow Huffington Post and Buzzfeed

The new title of "What I learned after wasting $50,000 on YouTube" is generating 680.6% more traffic.

So how does Headlines exactly work?

  1. Add in multiple titles when you write your blog post
  2. Our proprietary algorithm rotates through the different titles you write and will automatically start showing the one that gets you the most shares and traffic
  3. All done! Once you set it, you can forget it and move on to other things

Huffington Post (and other big sites) have full-time developers, editors and copywriters to do this. They write an article and then iterate through TONS of titles.

That requires way too much work and money for our lazy Sumo asses.

Fortunately, we've abducted their brains and now the technology is available for you.

Today, we're giving you Headlines for LIFE for only $99.

Yeah. F-o-r-e-v-e-r. One time payment only.

We believe in Headlines so much if you don't see at least 20% more traffic per post, you MUST ask for a full refund within 60 days. Seriously.

Click here to grab Headlines and enjoy more traffic without extra work.

Lifetime of Headlines

  • Unlimited headline tests.
  • Up to 50,000 visitors/month.
  • Free updates.
  • Use on unlimited sites.
  • 60-day money back guarantee. No matter the reason.

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