Hootsuite

Hootsuite lets businesses of all size easily manage multi-channel organic and paid social media strategies side-by-side from a single, easy-to-use dashboard.

Hootsuite Composer helps social media marketers write content and edit images and videos from one place.

Composer's visual editor automatically adjusts the aspect ratio, height, and width of your images to meet the specifications of each social media platform. Users can easily create and preview posts before hitting the publish button.

Hootsuite Publisher empowers social media managers to schedule and post content. Publisher gives you an instant overview of published and queued content across all your social media accounts in a calendar view. You can map out social media campaigns and create content for months to come.

Likewise, you can suspend all scheduled posts if you need to respond quickly to an unexpected event. Overall, this feature makes it easy for teams to build campaigns, collaborate in real time, and bridge content gaps.

Insights gives you a 360-degree view of your performance with multi-channel analytics and reporting for organic and boosted posts. This allows you to leverage your strengths, bolster your weaknesses and shift your strategy to maximize your marketing results.

Insights also help you to leverage millions of online conversations in real time. Search any topic or keyword, and filter by date, location, and demographics. This gives you a look at content by industry's thought leaders, how your brand is perceived in the market, and immediate alerts if and when your mentions spike.

Hootsuite Impact helps you calculate ROI on your social media investment. This feature allows you to collect data that demonstrates the business value of your social media campaigns. You'll also get insights to improve the performance of your campaigns.

Customizable dashboards feature easy-to-read charts, graphs, and KPI summaries—perfect for results-driven stakeholders.

With Sparkcentral, you can view all your conversations with customers from a unified dashboard. It integrates with WhatsApp Business, social media, live chats, SMS, etc. to help you improve response times.

Hootsuite also allows you to integrate your CRM and contact center data platforms, so your teams have all the context they need to deliver seamless, personalized customer service.

Key features

• Automatic scheduling
• Social media monitoring
• Performance reporting
• Task management
• Ads monitoring
• Social customer care