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IDEAS TO PRODUCTS
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This book is a guide to Startup product marketing, sales and leadership.

The objective is to share lessons learnt in the course of building and running my Startup products. These products were built from the scratch and bootstrapped single-handedly by a struggling solopreneur, from the city of Lagos, Nigeria, amidst all the social-economic challenges common in most African cities.

Running a Startup business is quite synonymous with managing the “little things”. “Little” in this context is a metaphor for small teams, paucity of funds, limited resources and challenging market environments - all the elements every Startup business has to deal with, most especially at the early stages.

The book takes a practical approach to product ideation, concept, development, launch, sales and promotions. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.
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