This is a great alternative to survey monkey, and the UI is beautiful. It makes the survey fun and easy. Things I plan to use this are:
Help local business generate more feedback while rewarding their customers
Use feedback as a lead generation.

They just finished the Website integration, this is definitely something will make it easy to collect feedback.

The feature I wish it could have is the Quiz feature, I see it's already in the roadmap. So hoping this can be finished soon.