A couple of months ago I read this great book from Randy Frisch called "F#ck Content Marketing" on hyper-personalization. Then lurking on the internet I search if there was any plugin that could achieve what I wanted and found 2 solutions, one of them was IF-SO that grab my attention.

Honestly, I am stunned by the lack of reviews of this unique WordPress plugin. Clearly underrated and believe me I'm hard to convince. If I could stack 10 tacos I would gladly do it, no bullshit talk here.

In case you don't know yet, the new buzz word in Marketing is ABM, Account-Based Management where hyper-personalized interactions become the new norm. To this date, you mostly see this in multi-million dollar corporate websites.

Today, websites must have dynamic content that speaks on a one to one basis, not that old Pops & Mom Marketing, that one-to-many blasted content that bore everybody even your Grand Ma.

Now for the first time every WordPress entrepreneurs and agencies can achieve a new level of personalization, let's have a quick look at what it can do:

- Personalized landing pages, you post a link on social media (ads, post) and your prospect is landing on a page tailored for his industry and needs with a specific design and message on his own language
- Display tailored headlines with Geolocation "Hey, what's up today in NY wants some tacos for lunch?"
- Schedule content according to time zone, display message according to the time of the day
- Compatible via UTM tracking code for your Analytics
- Conditional logic, calls to action, and many more...
- Hey didn't have told you it's 100% compatible with Elementor and Gutenberg page builders?

Honestly, this plugin could be a game-changer in the next development and become the new Adobe Content Experience made for Wordpress. With a little bit of creativity, you can almost reproduce some Uberflip styled landing pages that can be used for laser-focus email campaigns based on Prospect and Company names based on your lead list...

The last thing that could be a crazy addition for future development is to ad integrations (paid or via API/Webhooks) with reverse-ip services like ip-api.com, ipinfo.io, or even Albacross or Leadworx for Sumolings who bought these deals.... IF-SO, you really opened a door with this plugin, so much creativity, and effective strategies can be done, I just simply love it.