I've been an AppSumo Plus member for quite some time now, and I'm a very happy customer. I've purchased some of my favorite and daily usage tools with lifetime access for many different business functions, while enjoying a 10% discount on every purchase and getting great freebies in the bonus tools. The $25 coupons are also very useful; I just wish I could keep them and they didn't expire because sometimes they are available and there's nothing I'm interested in at the time. If you're a business owner and understand the costs of tools to run your business, then the Appsumo yearly Plus plan is for you. I've literally saved $100's so far while purchasing different tools on the platform.