A: Hello Mr_Daniel_Robert_Ford,

Thank you for your message!

It's important to understand that email deliverability is influenced by various factors, including the content, links, and quality of the email, as well as how your recipients interact with it.
Also, the BIG part is played by Google servers and the way they see your content.

While our platform takes measures to ensure optimal deliverability, ultimately, the content and engagement level of your emails play a significant role in whether they land in the promo tab or junk mail.

Here are some suggestions to improve quality:

Quality Content:

Ensure that your emails provide valuable and relevant content to your subscribers. Personalize your messages and avoid using spammy or misleading language.

Engagement:

Encourage recipients to engage with your emails by including clear call-to-action buttons, relevant links, and interactive content. Emails with higher engagement rates are less likely to be marked as spam.

List Hygiene:

Regularly clean your email list to remove inactive or invalid email addresses. Sending emails to a clean and engaged list improves deliverability.

Authentication:

Validate and revalidate your domain's identity to protect against spoofing and phishing attacks.

Avoid Spam Trigger Words:

Avoid using spam trigger words in your subject lines and content. Additionally, minimize the use of excessive capitalization, exclamation marks, and large images.

Test and Monitor:

Conduct regular tests of your email campaigns to assess deliverability and engagement metrics. Monitor delivery rates, open rates, and spam complaint rates to identify areas for improvement.

We trust this will help.

With kind regards,
Team Originals🌸