AppSumo - Sell On Marketplace
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Ready to list on Marketplace?

Anyone with a market-ready product can list on AppSumo. Let’s get started.

Start selling

Get paid. No upfront fees.

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Beginner’s guide

Launching your product on AppSumo Marketplace is as easy as:

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1. Prepare

Create the assets you need for submission.

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2. Self-list

List your product through our portal.

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3. Launch

Start spreading the word—and earning.

PREPARE The basics

Your product, your listing

Add images, copy, and pricing that’s right for you. Once submitted, your product can go live on Marketplace within just a few days.

Start selling

Get paid. No upfront fees.

Video coming soon!

What you’ll need to list your product

  • AppSumo account (sign up)
  • Cover image
  • Copy
  • Listing price
  • Email address for support
  • Images of your product (optional)
  • Redemption flow materials
  • *See below for more info.

PREPARE Tips for creating a taco-worthy listing

Video coming soon!

If you’re a Sumo-ling, you know that great brand assets like clear images and enticing copy mean the difference between buying and closing out of the window.

how to create your Marketplace brand assets:

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1. Images

Create high-resolution images that show off your product.

View image recommendations
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2. Copy

Craft feature-packed content that converts.

Note you’ll also upload a list of key features in Step 5: Pricing.

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3. Pricing

Set the price that feels right to you.

Read more about getting paid
THOMAS KRASKA

Cofounder of LinkHelp

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BUYERS How buyers will get your product

Redemption is the final step of the checkout flow. It’s how buyers will receive your product. With Marketplace, buyers will either:

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Directly download a file

Ebooks, PDFs, templates

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Get a code to redeem on your website

Software, online courses, tickets

Term
Refunds
Buyer email access
How to set up redemption

Direct download

Ebooks, PDFs, templates

Lifetime access

Non-refundable

Buyer email access

Simply upload your file at the end of the self-listing flow. Sumo-lings will download directly from AppSumo.com.

Code to redeem

Software, online courses, tickets

Lifetime access or annual access

60-day refund policy

Buyer email access

Code-based redemption requires some technical setup from you since buyers will get a unique code from AppSumo that they need to redeem on your website.

Term
Refunds
Buyer email access
How to set up redemption

Direct download

Ebooks, PDFs, templates

Lifetime access

Non-refundable

Buyer email access

Simply upload your file at the end of the self-listing flow. Sumo-lings will download directly from AppSumo.com.

Term
Refunds
Buyer email access
How to set up redemption

Code to redeem

Software, online courses, tickets

Lifetime access or annual access

60-day refund policy

Buyer email access

Code-based redemption requires some technical setup from you since buyers will get a unique code from AppSumo that they need to redeem on your website.

Video coming soon!

Redemption setup (codes only)

Let’s talk code-based redemption. You can set up redemption one of two ways:

Static URL redemption

Buyers get a code (that you submitted) and follow a static URL to a landing page on your website where they can redeem it.

Dynamic URL redemption (advanced)

Buyers get a dynamic URL with a unique AppSumo code embedded in it, allowing the AppSumo code to be applied with one click.

Example: yourproduct.com/appsumo/XXXXXXX

What you’ll need for code-based redemption while self-listing

In order to streamline self-listing, here are four items to prepare:

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1. Support email

Add the email buyers can use to contact your team.

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2. Codes in a plain text CSV file

The file should contain 5,000-10,000 randomized, purchase-ready codes generated from a site like Voucherify.io.

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3. Redemption URL

Add the link buyers will visit to redeem your product.

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4. Additional instructions

If there are any extra steps in your redemption flow, add them.

SEBASTIAN KRAUS

CEO of GuidePlugin

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LAUNCH What to expect after launch

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Have an action plan for marketing your product

After your listing goes live:

  • Be ready to answer questions on your listing page
  • Prepare your support team for an increase in users
  • Email buyers to ask for reviews (codes only)

Tools for seller success

Promotion is a crucial part of making your launch a success. To boost discoverability in the Marketplace Collection, we encourage you to focus on getting more traffic, purchases, and reviews on your listing.

Seller success guide

10 years of software marketing experience condensed into an actionable playbook for marketing your product.

Friendly support

Our incredible Marketplace team is there for you every step of the way. We’ve got your back.

Seller portal

Access the Marketplace seller portal to track total sales, revenue, and edit certain elements of your listing.

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“I'd say the most significant benefit of working with AppSumo is gaining access to an avalanche of valuable feedback from users that know their products. Thanks to everyone that has reached out so far for a chat. It's been great!”

RIKKI PITT

Founder of Jemcode and Paced Email

Our business is helping yours

Grow your business with AppSumo.

Start selling

Get paid. No upfront fees.