Ever heard of Ryan Holiday?
He’s the Marketing Director of American Apparel. He dropped out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, and went on to advise many best-selling authors and multi-platinum musicians. His campaigns have been used as case studies by Twitter, YouTube, and Google and have been featured in AdAge, the New York Times, Gawker and Fast Company.
Yeah… he’s that good.
Ryan knows the ins and outs of how the media REALLY works, the sinful strategies that are used to distort what you think you know, and has finally gotten tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and all the while, no one is being held accountable for any of it.
He wants to keep you from being blindsided by all of this. Get the most out of the book by reading all the juicy AppSumo extras we've put together for you.