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Make your website as unique as your visitors

Olman J
Olman J

December 4, 2017

Increase conversions by personalizing your web pages

In theory, running a business could be so simple.

Create a cool product, sell it to your target audience, and get rich.

But in real life, there is no such thing as a singular target audience - every potential customer has different needs and expectations.

Wouldn't it be great if your site could understand who's sitting in front of the screen and adjust the offer accordingly?

Well, with Unless, you can tailor your web pages to make your potential customers feel like you're calling their name (Stellaaaa).

Unless is a personalization tool that dynamically changes your website based on who's viewing.

Now, don't get me wrong, it doesn't magically know what to show to a page visitor.

Instead, it lets you create different versions of your page, targeted at certain audience segments. The goal is to create tailored experiences that perform better than your one-size-fits-all web page.

Think of it as a 3-step approach:

  1. Choose a page on your website that would benefit from targeted messaging.

  2. Group visitors into audience segments.

  3. Create variations of your page, each tailored to one of these segments.

The result? When someone visits your page, Unless will determine to which audience they belong to and show the matching variation.

Sounds pretty cool, right? Check out these awesome features that Unless offers:

Targeting: Using audience segments, you can group users who are likely to have the same wants and needs. Segments can be based on location, behavior, device used to access the site, referral source, time of day - there are over 20 targeting options for you to choose from!

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Audiences: For each audience segment, you create a page variation that let you:

  • Show visitors different Call-To-Actions based on their traffic source.

  • Create special offers for returning visitors.

  • Promote local deals based on a person's location.

  • Redirect users to the Google Play Store or the Apple App Store, depending on their device.

Create different landing page experiences. Your developers won’t even have to lift a finger.

Editor: Unless comes with a fancy WYSIWYG editor that appears right on top of your website so you can quickly and easily create variations of any page without accessing the code — just click to edit. Advanced users can add JavaScript or CSS to make changes to page design and layout.

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You can change and style content, swap out images, adjust CTAs, and more.

Dynamic Content: Interested in some 1-on-1 personalization? With dynamic content insertion, you can populate your page with user-specific keywords and information.

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Just like in a personalized email, each landing page will be different.

Analytics & Testing: To make sure that your personalizations actually improve performance, you can set up a control group and test your variations against the original, unpersonalized page.

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You can also use your Google Analytics account to study your KPI's.

Since we've launched this deal, Sumolings have used Unless to become segmenting machines and they couldn't be happier:

Get Lifetime Access to Unless

Get Lifetime Access to Unless

Unless would typically cost you $100/month to create personalized landing pages - well worth it considering you can increase conversions by as much as 10% and lower acquisition costs 20-30%!

Get Lifetime Access to Unless

But, as per ushze (I never know if I’m spelling that right), we were able to strike a deal worth bragging about:

  • Professional Plan with up to 50k impressions per month

  • Unlimited page variations for as many domains as you want

  • 20+ targeting conditions (e.g. location, time, device, behavior, UTM parameters, weather)

  • Unlimited roles to add and manage as many users as you’d like

  • Dynamic content insertion to inject information from emails, ads, and other sources

  • Control groups for testing & experimenting

And you're getting lifetime access to all of this for just $49!

So, if you’re ready to give your visitors a personalized experience, get the Unless Professional Plan now!

Get Lifetime Access to Unless

Now that we got you all fired up, you might be wondering how to get all this magic onto your website.

Take a look at this GIF showing how I created a taco-filled variation of our “About Us” page in seconds:

Unless works with every website out there! Whether you rely on the classics, such as WordPress, Weebly, Shopify, Leadpages, Magento, Drupal, or on custom-built software (e.g. using Angular or React) - Unless works without a hitch!

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Take a look at their setup guide for more details.

Unless also gives you the option to host with them, meaning that they'll create a mirrored version of your page under an Unless URL, which opens up some nice possibilities:

  • You can get started instantly - no setup and no script required.

  • You can edit and personalize your client's pages - perfect for agencies, affiliates, and freelancers.

  • You can personalize pages on which you can't add a script - e.g. a Medium blog where you could add a retargeting pixel.

With all these amazing features, Unless is a surefire way to create effectively personalized web pages that increase engagement and conversions.

And at just $49 for lifetime access, this is too stellar a deal (and tool!) to pass up.

Start converting more customers with Unless now!

Unless Webinar: Would you like to see the tool in action?

The Unless team will do a live demo to show you the tool's main features, give some advice on potential use cases, and answer your most burning questions.

When: 11am (EST, New York) / 5pm (CET, Amsterdam)

Register by clicking here.

P.S. If you purchased the Instant deal last year, you will automatically be upgraded to this new and improved Unless deal :)

$49  $3,564

Starts In

Lifetime Access to the Unless Professional Plan

  • Lifetime Access to Unless' Professional Plan
  • Up to 50k impressions per month
  • 20+ targeting conditions to identify & segment your audience (Location, time, device, behavior, UTM parameters, weather, & more)
  • WYSIWYG editor + advanced editing through CSS and Javascript
  • Unlimited variations on as many sites as you want
  • Dynamic content insertion
  • 60-day money back guarantee. No matter the reason.

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