We’re Giving $100,000 in Software
to Black-Owned Businesses

We at AppSumo want to take this time to express our solidarity with the Black community. As an Austin-based company, there’s no denying the systemic racism and inequality faced by Black people in every sector and industry in America.

It is our ethos that entrepreneurship should be equally accessible to everyone. We want to make sure that we’re properly serving the Black community – not only during this crucial moment, but also moving forward towards a more equitable future.

We are proud to announce that we’re reopening our Software Fund with a focus on Black-Owned Businesses — both brick-and-mortar and digital. We have re-opened this fund and will give out $50 in AppSumo Credits to 300 businesses and entrepreneurs for immediate redemption towards tools and software that will help them on their road to success. Your first AppSumo tool is on us — many of the products in our store are lifetime deals with no expiration date, reaffirming our continued commitment to Black entrepreneurship.

We are also donating $10K to the Social Justice Innovation Program at Divinc., a nonprofit dedicated to making the startup ecosystem more diverse, equitable, and inclusive of BIPOC, women, and underrepresented entrepreneurs. Inclusion and equality have to start from the ground up, not as an afterthought. We all stand together in this fight, and we will all be better for it.

Here’s how it works: fill out the application, and our team will select up to 500 Black-Owned Businesses to receive the credits. Applications are limited. So if you know someone this fund can help, please share this with them!



From AppSumo With Love

We Want to Support You

Our team wants to see you grow your business and make an impact. The credits we'll give you for the lifetime deals we have at AppSumo can help you automate processes, make more revenue, and scale your marketing.

Software Solutions

When AppSumo was founded 10 years ago, the mission was simple: The tools you need to run your business shouldn’t run you out of business. And that rings true for every business, especially those who haven't been afforded the same opportunities.

Join Our Community

Whether you’ve been a long-term Sumo-ling or this is your first experience with us, we’re excited to have you here. Join our amazing community of early adopters, entrepreneurs, and business owners.

We're Here to Help