Entrepreneurship

3 AI tools to create content smarter (and how to get them for one low price)

We’ll be real here. Content creation takes a lot out of you.

Between writing, filming, editing, and voiceovers, you’re doing a full-time job before you even hit publish. And for solopreneurs or teams just trying to move fast, it’s easy to burn out before anything goes live.

That’s why so many creators and businesses are turning to AI tools that streamline the process. When you need help with content, these tools actually do the heavy lifting.

We’ve been testing three that seriously impressed us. They’re fast, intuitive, and actually good at what they promise. 

In this post, we’ll break each one down and show you how they work together in a simple workflow. Then, we’ll explain why we’re bundling them up for the first time in years in the AppSumo Bundle Vol. 1: AI Studio.

Let’s dive in.

1. Fathom

What it does: Automatically records, transcribes, and summarizes your meetings.

If you’ve ever tried to revisit a recording of a sales call, standup, or brainstorming session, you know the pain of rewatching it 3x to find that one insight. (And anyone who says they like taking notes during meetings is a liar.)

Fathom fixes that. It joins your meetings and records them, so you get a clean transcript. You’ll also get helpful summaries broken up by speaker, with highlightable moments.

Use it to:

  • Pull timestamped call highlights into your CRM or sales docs
  • Grab the exact phrasing from a founder interview for blog posts
  • Send meeting clips directly in Slack or via link instead of sending an entire recording

Why we love it

Fathom makes it easy to stop multitasking during calls and actually stay present. Every meeting becomes a searchable, reusable knowledge asset. Plus, you’ll always know who said what and when.

Our content team uses Fathom to transcribe expert interviews, then pulls quotes directly for us to use in content. It’s a lifesaver when someone can’t make a meeting (and also doesn’t have time to watch a 57-minute recording). And when we forget what happened in that Product standup from two months ago? Fathom’s got the receipts.

Plus, our Head of Operations, Vanessa, chose Fathom as her favorite out of four AI notetakers she tested.

2. HeyGen

What it does: Turns text, audio, or images into polished, AI-generated videos.

Creating video used to require lights, a camera, and someone who’s not awkward on screen. Now, you can feed HeyGen a product description or script, and it’ll generate a professional-grade video with an AI presenter (or even your own avatar).

Use it to:

  • Turn a product description into a full video ad
  • Generate multiple video intros to A/B test hook lines
  • Personalize sales outreach with avatar-led video pitches
  • Build how-to and explainer videos in multiple languages for global marketing
  • Turn newsletters, updates, or blog posts into watchable video content

More use cases here.

Why we love it

HeyGen cuts out all the usual video headaches. You don’t need a camera setup or special editing software, and you can skip past the dreaded endless retakes. With HeyGen, you can go from script to polished video in under 10 minutes. Plus, the avatars and voices are surprisingly lifelike.

You might have seen Chris Schelzi in our tool videos. As part of the video promoting this bundle, we tested out HeyGen. All we did was have Chris record a few seconds of footage and boom—an AI avatar of Chris in minutes. Check it out:

Real Chris or Avatar Chris? You decide.

A lot of big brands are doing the same. Trivago used HeyGen to localize TV ads across 30 markets, saving big on production costs while staying on brand. Studio 47 boosted video output by 80% using avatars. And even the World Economic Forum is using it to deliver multilingual speeches that reach global audiences.

3. Speechify Studio

What it does: Generates studio-quality voiceovers in 60+ languages and accents, plus lets you clone your own voice.

Maybe you’re making videos for global audiences. Or you just hate the sound of your own recorded voice. Either way, Speechify Studio steps in with natural-sounding voiceovers. You can access 1000+ lifelike AI voices and choose the tone, gender, pace, and emotional delivery.

Use it to:

  • Clone your voice and narrate LinkedIn thought-leadership videos
  • Localize your video library in dozens of languages with dialect support
  • Turn blog posts into narrated YouTube videos or podcast-style reels
  • Add voiceovers to training and onboarding videos in multiple languages

Why we love it

Speechify Studio gives you natural-sounding voiceovers without the hassle. That means no more having to book booths or hire talent. Plus, it plugs right into your existing video workflow so you can keep things moving. Voices from Speechify sound real, not robotic, and they get the job done fast.

Our Head of Growth loves it as a secret weapon for translating videos into any language (more on this in a bit). We’ve localized full promo videos into Spanish, French, and German in under a day without having to find voice actors. 

Bonus: You can browse and test voices like “Kristy” or “Henry” for specific use cases—ads, e-learning, YouTube, etc. It’s a surprisingly fun rabbit hole.

How they work together in one workflow

Here’s where things get interesting. These tools work incredibly on their own, but together they’re even stronger, like a Megazord. Fathom, HeyGen, and Speechify Studio snap together into a complete content pipeline:

1. Capture with Fathom

Record a Zoom call—sales pitch, team sync, or expert interview. Fathom automatically transcribes it, highlights key moments, and breaks everything down by speaker.

Now you’ve got the raw material:

  • Quotes for blog posts, emails, or testimonials
  • Product insights straight from customers
  • Training clips you can reuse internally or in onboarding

2. Turn insights into a script

Use what you captured to write a quick script—or refine it with your favorite AI writing tool. Whether it’s a product explainer or repackaged call highlights, you’ve already done the thinking. Now it’s just shaping.

3. Bring it to life in HeyGen

Paste the script into HeyGen and turn it into a full video—no camera, no editing.

You can:

  • Pick an AI presenter (or clone yourself)
  • Add visuals or screen recordings
  • Create multiple versions in different tones or styles
  • Generate video in minutes, ready to share

4. Polish with Speechify Studio

Want voiceovers or multilingual versions? Easy.

  • Clone your voice or choose from 1,000+ AI voices
  • Add professional narration in 60+ languages
  • Match tone and delivery to your audience

Go from raw conversation to final video without ever opening iMovie.

Nick, our Head of Growth, has been experimenting with these tools himself and already seeing major potential. “Using Speechify Studio and the video version of HeyGen together is super powerful for cleaning up and translating audio/video files,” he says.

His go-to workflow? Start with a video recording from Fathom, use Speechify to polish the audio, then bring it into HeyGen to translate the entire video into another language. It’s a fast, hands-off way to generate multilingual content for ads, social media, or partners.

Check out the AI Studio Bundle

Individually, these tools are powerful. But together, they solve one of the biggest bottlenecks in content creation: turning your ideas into consistent, high-quality results at scale.

That’s why we’ve decided to bring bundles back to AppSumo for the first time in years.

The first bundles we put out on AppSumo. Humbling.

Normally, you'd pay $759/year to use these tools. But right now, we’re offering the AppSumo Bundle Vol. 1: AI Studio. You’ll get 1 year of access to Fathom, HeyGen, and Speechify Studio—for just $39. 

👉 Only 2,500 bundles are available and we’re limiting one per customer. if you’re making content even semi-regularly, this stack pays for itself fast.

Grab your bundle here

Max Lin
Director of Brand at AppSumo based in New York. He's a former financial crimes investigator turned marketer.
Million Dollar Email Templates PDF free download