10 Tips for Maximizing Freelancing Website Conversions
Learn the essential components to consider when creating a successful freelancing website and optimizing your website to turn visitors into paying customers.
Freelancing gives you the freedom and flexibility to make money on your own terms. It’s a great way to make some extra cash on the side, cover your bills when you’re in between full-time jobs, or even make your dreams of being your own boss come true. (Take it from someone who has been freelancing for over a decade and has done all three!)
If you’re new to freelancing, you may be wondering—how do I get started? And where do I find freelance gigs?
Check out this list of the best freelance websites for a few trusted places to find high-quality freelance jobs and projects online.
Trusted by big brands like Nasdaq and Microsoft, Upwork is one of the most popular freelancing sites around—and for good reason! This site features freelance jobs in a variety of industries, including development, design, creative, finance, admin, engineering, legal, sales, marketing, writing, and more.
Upwork acts as the middle man between you and the client, making sure you get paid and any disputes are resolved peacefully. (However, that means they also collect a service fee!)
Pros
Cons
Best For: People who are just getting started freelancing or multi-passionate freelancers who want to find jobs in multiple industries.
Toptal is another large and popular freelance site where business, design, and technology service providers can find high-quality job opportunities with leading brands and startups. Unlike other freelance sites where you have to sift through tons of low paying or undesirable jobs to find one that suits you, Toptal only features big projects with companies who are willing to pay for top talent.
Pros
Cons
Best For: Freelancers who are the best in their fields and want to work with some of the world’s leading companies.
Fiverr works a little differently than some of the other freelance sites on this list. On Fiverr, you aren’t combing through job listings and sending out proposals. Instead, you create a free profile and list your “gigs” (or types of projects) and the prices. Buyers browse through the different categories to find the freelancer they’re looking for.
Pros
Cons
Best For: Beginners and those who don’t have time to create a bunch of proposals and want the clients to come to them!
Guru works similarly to Upwork. You can easily browse jobs in categories like programming, design, writing, administrative, sales, legal, education, and more. Then, you submit a quote for the job, and if it gets accepted, you’ve got work! Projects and payments are all managed within the platform, making it easy to communicate with clients and get paid.
Pros
Cons
Best For: People who want to add an additional platform to their list of freelance job options (but maybe not those who are looking for a primary platform).
FlexJobs is a job board showcasing flexible and remote job opportunities, including freelance, part-time, and full-time jobs. The platform is well-established, with more than 30,000 jobs in over 50 different categories.
FlexJobs is generally trusted in the freelance community because they do the work ahead of time to ensure that all jobs featured on the site are legitimate opportunities so you don’t have to waste time dealing with scams.
Pros
Cons
Best For: Those looking for high-quality freelancing opportunities.
Owned by Adobe, Behance is a platform where designers can showcase creative work and employers can discover new designers to work with.
Behance has a jobs board, but it is more than just a freelance job site. It’s a community of creatives that gives people a place to showcase their portfolio and connect with other creatives. It’s totally free, and there is no limit to the number of projects you can create or images and media you can upload.
Pros
Cons
Best For: Experienced designers of all types who are looking for high-quality opportunities and newbies who want to find an internship.
Freelancer.com is another freelancing website that brings together companies and freelancers across industries to collaborate on projects. Signing up is free and easy as you fill out a registration form and provide more details on your skills, background, and experience. One unique aspect of this platform is the opportunity to participate in contests where freelancers can earn money as well as profile reviews.
Pros
Cons
Best For: Freelancers who are looking for opportunities in languages other than English.
ProBlogger is a popular website for bloggers who want to add more income streams to their blogs. The founder, Darren Rowse has been blogging since 2002, and he’s created a wealth of resources for bloggers who want to improve their craft and learn how to make more money blogging. The job board on this site is full of high-quality writing and editing gigs that you can browse and apply to for free without any kind of account.
Pros
Cons
Best For: Freelance writers and bloggers who are looking for high-quality freelance writing opportunities.
MarketerHire is a freelancing site just for marketers. They match the client with the best marketer for them based on the skill set and experience level of marketers on their pre-vetted list.
Big brands work with MarketerHire to save time vetting and hiring experienced freelance marketers. Marketers like freelancing with MarketerHire because the jobs are high-quality and often pay more than freelance gigs on more general sites like Upwork and Fiverr.
Pros
Cons
Best For: Marketers who are looking for freelance opportunities with top-tier companies without having to write time-consuming project bids.
Freelancing Females is a freelancing website designed by women freelancers for women freelancers. But it’s more than just a freelance job board. It’s a community where women freelancers from a variety of backgrounds come together to support one another. With over 60k women in their Facebook group alone, you’ll not only be able to find new job opportunities but also network with other women who “get it.”
Pros
Cons
Best For: Women freelancers in the marketing and creative fields who want to go beyond just finding jobs and join a large, active community to get support.
LinkedIn is a social network for professionals. But did you know that it’s also a great place to find freelancing opportunities? You can search for freelance work by typing keywords into the job search bar—just make sure you include the word “freelance”!
In addition to browsing the job listings, you also have the opportunity to network with people who may need services and post content to show your expertise and highlight your services and availability.
Pros
Cons
Best For: People looking for remote and in-person freelance job opportunities across industries and countries.
TaskRabbit is different from the other sites on this list because it focuses on day-to-day tasks and errands for local people rather than professional services. This means that you're dealing directly with the consumer instead of working with a business.
Freelancers on this site can choose from a variety of handyman services like home repair, yard work, painting, and appliance installation or general tasks like cleaning, furniture assembly, shopping, or moving services.
Pros
Cons
Best For: People who enjoy handling day-to-day tasks and errands and want to make some extra money helping people in their community.
To find the best freelance website for you, start by deciding what types of jobs you’re looking for. This will help you narrow the list considerably. For example, if you’re a designer, you can find work on Behance but probably not on ProBlogger or TaskRabbit. If you want a hybrid or remote role, you can find work on FlexJobs, but not every job on LinkedIn will apply to you.
More broad freelancing sites like Upwork and Fiverr not only have a lot of different types of work, but they’re beginner-friendly. This is a great option for those who are exploring their skillsets and just getting with freelancing.
On the other hand, those who are more experienced in their industry might bypass these more general freelancing sites and opt for a site like Toptal where they can get higher-paying jobs designed for top professionals. It's also worth considering online job boards and platforms, which offer a range of remote and online job opportunities across various industries.
If you’re just getting started freelancing, you probably have some questions. Here are the answers to some of the most frequently asked questions about freelancing.
Freelancing is when you work as an independent person or company rather than an employee. Freelancers are self-employed and sometimes referred to as independent contractors or 1099 contractors.
Freelance work is often short-term or part-time. The limited hours make it a great option for those who are looking for a side hustle. In fact, many freelancers get started while they have a part- or full-time job.
People with a number of different skillsets can become freelancers. Though we often think of creatives like designers or writers when we hear the word “freelancers,” you can do pretty much any type of work as a freelancer from bookkeeping and administrative work to web development and event planning.
All you need to get started freelancing is a skill set or type of expertise that others find valuable. This can include skills you learned from a previous job or skills you’ve taught yourself. For instance, a graphic designer might do some freelance design work as a side hustle. Or someone who enjoys photography as a hobby may decide to become a freelance wedding photographer.
Once you’ve decided which skills you want to use as a freelancer, identify the types of clients you want to work with. Find a way to package those skills in a way that makes sense for your target client, and decide on a pricing strategy (hourly, retainer, fixed-rate, or value-based pricing).
After you’ve got all the basics down, it’s time to go out and find your first client! The list above is a great place to start.
Many freelancers enjoy this type of work because it offers flexibility and freedom that the typical 9-to-5 job often does not.
Because freelancers are not employees of the company, they’re able to do their work when, where, and how they want to. This makes freelancing a great option for those who want a side gig or people who may have commitments during daytime work hours, like parents or caretakers.
Another benefit of freelancing is the unlimited capacity for income. When you work in a corporate position, you have to earn a promotion or a raise to make more money. With freelancing, you set your own rates. That means that you can raise them whenever you’d like to and only work with the types of clients who will pay a premium for your services.
Yet another benefit of freelancing is that you get to pick the types of projects you work on and the types of clients you work with. If you find a project that’s boring or a client who is likely to be hard to work with, you can always turn it down without getting any flack from your boss (which is you!)
Most freelance websites showcase a variety of different types of projects with varying budgets and experience levels. Most of the websites we have listed above have projects that are a good fit for beginners, especially Fiverr or Upwork. You just have to look through the listings to find a project that’s a good fit for someone who is new to freelancing.
According to Upwork (which happens to have a TON of data on freelance earnings), freelancers make on average $28/hour.
Of course, the rate you charge will depend on your skill set, years of experience, education and training, location, reviews, and portfolio.
More skilled jobs like web developers and mobile developers can pay on average $50-65/hour. While transcribers make an average of $20-25/hour.
Rates are not always paid hourly. It depends on the project and type of work. You may also find yourself charging rates based on the project or a monthly retainer rather than hourly.
Freelancing can be an exciting opportunity to make extra cash as a side gig or even find the freedom to work for yourself full-time. Not to mention, freelancing is a great way to dip your toe into another industry or job role that you think you might like.
Whether you’re brand new to your field or you’ve been doing it for a decade, you can use the best freelance websites we’ve laid out in this list to get your freelance journey started.