Our Community Guidelines


AppSumo Community Guidelines


Welcome to the AppSumo community, Sumo-ling! Our mission is to foster high-quality interactions between partners and customers in an authentic and friendly space. That’s why we’ve created some simple rules for participating in discussions on AppSumo with our founders on product pages. Finding an incredible deal for your needs can be tough work. Here’s how we keep the process fair, friendly, and transparent for all parties involved.

Who can participate?:

  • Our customers

  • Our founder partners

  • AppSumo's staff

What's encouraged?:

  • Constructive feedback and examples of how you used the product—this helps other Sumo-lings make an informed purchasing decision!

  • Relevant information about the type of business you run and how a founder's product might fit into it—this can help you build connections and start great product conversations.

What's not allowed?:

  • Reviews without use. Avoid leaving a review if you haven't tried the product you purchased. We only deny reviews where Sumo-lings acknowledge they didn't activate or access their purchase.

  • Misusing the questions section.The questions section isn't for post-purchase assistance. If you're experiencing issues or need help, please reach out to the product's support email directly.

  • Posting "questions" to the founder that aren't phrased as actual questions. We'll deny posts in the questions section that are statements, accusations, or not addressed to the founder's team.

  • Spamming the site by sending chain messages, irrelevant or inappropriate content, or a large number of repetitive messages in a short time frame.

  • Conflicts of interest. No leaving reviews if you have a financial or personal relationship with the product.

      • Friends
      • Family
      • Investors
      • Colleagues
      • Competitors
  • Holding tacos hostage! We'll deny reviews from Sumo-lings who sought a bonus from partners in exchange for a review.

      • Incentives of any kind of reviews (even honest ones) are strictly prohibited on AppSumo. We'll deny any reviews from customers who engage in incentive schemes offered by founders or vice versa.
  • Impersonating anyone, including AppSumo staff, partners, or public figures.

  • Including affiliate links or any form of self-promotion.

      • Phone number
      • Email address
      • Mailing address
  • Sharing any private information.

Other best practices:

  • Read up on who you're talking to! A product's handy "From the founders" posts and "Helpful links" can offer insights into any product updates or FAQs people have about their business.

  • Had a great support experience with a founder's team after you left a lukewarm initial review? Take advantage of edit and delete features if you want to change your tune!

  • Asking a question? Be sure to use the search feature (CTRL/CMD + F) in case a Sumo-ling has already asked it.

  • Don't forget: If you have a problem that's AppSumo-specific, shoot us an email at support@appsumo.com and we'll take care of you.