How does AppSumo calculate revenue share?
How does AppSumo calculate revenue share? We strategically reinvest money made from our revenue share back into resources that help you grow (AKA, everything that fuels your campaign to make it successful).
Howdy, partner! In case you haven’t heard, Sumo Day is coming—Sunday, June 11 at 4 pm CT –Thursday, June 15 at noon CT, to be exact.
We’re so excited because Sumo Day is prime time for sales. In fact, last year, we saw 5x our normal site traffic and a 30K bump in total buyers! Some of our top partners in the past have included NeuronWriter, WordHero, and Tomba. And you’re about to join their ranks.
You’ve already done the work of listing your product in our store for Sumo Day. That’s great!
…now what?
Well, the next step is the fun part: promoting your product!
We’ve compiled some key dates, steps, and helpful tips to make the most of our biggest sale of the season. It’s all pretty straightforward—just follow along and build up the hype for your product!
Let’s get started.
Before Sumo Day goes live, it helps to start building up hype ahead of time and getting your audience excited.
Use these copy and graphic templates to start teasing out your Sumo Day sale!
Our kick-off begins! At 5 pm CT, we recommend sending an email to your free users encouraging them to check out your can’t-miss deal on AppSumo. This is the best value they’re going to get for your product—one-time payment, no monthly fees. If they’ve been looking to upgrade their free plan, now’s their chance!
Use this handy template and feel free to make it your own!
As Sumo Day continues, make sure you’re using the most of your social channels, too.
This helpful template is a great starting point to spread the word about your special Sumo Day offer.
With one day left in the sale today, you’re going to keep the social momentum with another reminder post.
Here’s a handy-dandy template for your social channels.
Now we’re nearing the finish line and it’s time to crank the FOMO up to 11.
Use this follow-up email template to let your audience know it’s their LAST chance to grab your limited-time deal before Sumo Day ends!
Heads up: Our sale ends at noon CT for non-Plus members. We highly recommend an early morning send!
Select partners, show off your AppSumo achievement with these “Top Partner” badges. It’s a great way to add social proof to your site and let the world know just how awesome you are.