Best Ahrefs Alternatives and Competitors (2024)

Ahrefs Alternatives FAQs

Ahrefs is an industry standard in SEO for good reason, but if you’re like us, you’ve probably wondered about budget-friendly alternatives. We’ve spent a lot of time exploring different SEO tools and we know having the right one can make the difference between ranking #1 on Google and being waaay on the bottom of the fourth page. 

Whether you’re looking to perform in-depth keyword research, analyze backlinks, or conduct comprehensive site audits, the best choice will always depend on your goals and your budget. With that in mind, let’s dive into some common questions about Ahrefs and its alternatives.

Is there a free version of Ahrefs?

Ahrefs offers some free tools, like a Keyword Generator and Backlink Checker, but you’ll run into limits on these features compared to a paid account. They’ve also got a Starter plan which offers limited access to Site Explorer, Keywords Explorer, and Site Audit for $29/month. The full suite is a paid service that starts at $129/month for the Lite Plan. 

If budget is an issue, you might want to explore lifetime deals like the ones on AppSumo. You’ll pay a one-time fee for a great tool and avoid monthly costs.

Why do people consider switching from Ahrefs?

There are a couple of reasons someone might want to switch from Ahrefs. The biggest is likely cost. Consider your budget and team size. If you’re just starting out or have a small team (see also: a team of one), you may not need the advanced capabilities of Ahrefs that usually translate to a higher cost.

Other reasons may include specific features that another tool might offer or just needing a new perspective on their SEO. For instance, some users may prefer tools like Semrush for keyword research, PPC analysis, and content marketing. 

How do I choose the right Ahrefs alternative for my business?

Choosing the best Ahrefs alternative and best SEO tool for your business can be challenging with so many options available. It all comes down to these factors: 

• Research features: Look for robust keyword research and competitive research capabilities. Good tools will help you identify high-traffic, low-competition keywords and analyze competitor strategies.
• Backlink analysis: Accurate backlink analysis is crucial for getting detailed insights into your backlink profile and finding link-building opportunities. Look for tools that offer comprehensive backlink reports, track referring domains, and provide metrics like Domain Authority (DA) and Page Authority (PA). 
• Site audits: Regular site audits are essential for identifying and fixing technical SEO issues. The best tools will scan your website for issues like broken links, duplicate content, and page speed problems, giving you recommended actions to improve your site’s health.
• User-friendly interface and customizable reports: You’ll want a platform with customizable reporting features for effective tracking and analysis. Your Ahrefs alternative should allow you to create reports tailored to your specific goals and provide a clear understanding of the data. Look for tools with drag-and-drop report builders and easy-to-navigate dashboards.
• Integration capabilities: Make sure the SEO tool you choose offers API access and data export options that play well with your existing marketing tools. Integration with platforms like Google Analytics, Google Search Console, and your CMS means a streamlined workflow and more accurate data.
• Cost: Take advantage of free trials to test features and determine the best fit for your needs without having to commit. Lifetime deals are great for small businesses and solopreneurs and will save you on monthly costs.