Foap

Unlock a community of 3 million creatives telling real brand stories through user-generated content

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You know your brand is one of a kind, but your campaigns look a lot like everyone else’s. (“No, see, their picture is a smiling baby and ours is a laughing baby! Subtle difference.”)

Getting your marketing content to shine is tough when all you’ve got are overused stock photos.

If only you had access to a community of millions of content creators who could turn your creative vision into a reality...

Meet Foap.

TL;DR

too long didn't read
Access Foap's platform of over three million content creators, where you can manage and download campaigns
Alternative to: Shutterstock Custom, Eyeem, and 500px
Get commercially licensed images shot exactly to your brief specifications
Best for: Direct-to-consumer brands and marketers looking to bring their products to life with user-generated content

Overview

Foap lets you easily create awesome user-generated content through a customized visual content platform of over three million content creators.

With Foap, you can run unique campaigns and create visual content that tells your brand’s story and emotionally resonates with your customers.

Utilize a community of over three million content creators from 194 countries who can shoot images tailored to your brief.

That way, you can relax and send Foap content creators on a mission to capture the perfect photo for you. (“Turn to the left! Now strike a pose!”)

Foap lets you decide the tone, aesthetics, target audience, or any brand specifications of your desired content.

And because no mission is the same (okay, maybe except for the entire Mission Impossible franchise), Foap lets you personalize your mission brief so that it resonates with your target audience.

You’ll receive a diversity and volume of high-quality branded content shot directly to your brief, so you can decide if you want to buy it or not.

Once your Foap creators get back to you, you can easily download your photos.

From there, the Collect and Go feature lets you deploy your custom content in your marketing campaigns and hit your KPIs and ROI goals.

Thanks to the Collect and Go feature, you can easily download your photos.

Foap takes your creative process to the next level with creative diversity.

Thanks to the sampled product feature, you'll be able to handpick creators from a pre-vetted list who will eagerly receive your product samples and contribute awesome content to your mission.

That means you’ll get the best quality content every time, without having to do any of the leg work.

Foap gives you access to your very own curation team that checks the quality of images before they’re submitted to your campaign.

Foap is the ideal way to increase your product discovery, improve brand engagement, and create new pathways to purchase through user-generated content.

And while generic stock photos have their place (like the "distracted boyfriend" meme that lives in your Slack DMs), you don’t want your campaigns to look like a recycled digital punchline.

Seeing all your Foap photos is a great way to map your brand’s story and make sure you’re being true to your creative vision.

With Foap, you get custom visual content that tells your brand story.

And once your Foap team is done with their part, you get to roll up your sleeves and look through photos like a boss. (Think: Miranda Priestly in The Devil Wears Prada.)

Watch your mission gallery populate with visual content generated according to your brief.

Then just browse and select your favorite photos with a few clicks.

You’ll get exactly what you want without having to do any creative heavy lifting or Google searching—leave that to the pros!

Watch your Mission gallery populate with your ideal visual content, so you can browse and select your favorite photos.

Using generic stock photos in your campaigns is like wearing the exact same outfit as someone else. (And you don’t want to be on that “Who Wore It Better” section of the internet gossip rag.)

Let Foap help you take your content strategy to the next level with one-of-a-kind photos created specifically for your projects.

All you have to do is click.

Get lifetime access to Foap today!

P.S. Watch a replay of the webinar and walk-through of Foap here!

FounderFounder

Updates from Foap

April 02, 2021

Posted Feb 9, 2023

April 05, 2021

Posted Feb 9, 2023

Questions
Reviews

Questions & Reviews

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Showing 5 of 42 questions

Q: Hello If I puchase 1 code, I can run one campaign per month?

What is a campaign exactly?

So in that campaign I pick a foaper?
Then I send my product to that person and they take photos?

My product is very expensive. Can I get my product back after the photo taking?
Thank you for your help.

360FashionJul 12, 2021
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Q: Matt: As more and more platforms are adding the ability to post videos, I would be very interested in having ...

Foapers create videos for my brand. Is there anyway to add videos to the deal for those choosing to do a 3 or 4 stack? The Foapers would already have our products in their hands and would just need to shoot a video - nothing overly professional, more like a short product demo/unboxing type. Videos would be a kick-ass addition for anyone in ecommerce, and would make this a must-have deal!! I look forward to your reply!!

Mr_ChicagoPLUSMay 3, 2021
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Founder Team
Matt_Foap

Matt_Foap

May 15, 2024

A: Hello There!

Thanks for the feedback.

You are right - we are seeing a huge demand for UGC video at the moment, and brands driving huge ROI with video.

Yet as you know - the AppSumo deal is an LTD, which is simply impossible to be structured around video content. Video creation takes a lot more time and effort from the creators in comparison to photos, hence why they expect to be rewarded, and each video comes with a price.

To sum up, we are not able to structure a deal for video at the moment, but feel free to reach out to us directly (matt@foap.com) and maybe we can work something out when it comes to your use case and video missions.

Thanks again for the feedback!
Matt

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Q: IF my question gets approved, I hope Matt answers before this gets over...

QUESTION 1 - Do you have creators from India?
QUESTION 2 - Our products are in the fitness/fat loss niche (shakes, diet bars, etc.), so we need ultra relevant foapers for them, possible?

Hope you answer soon...

CaptainClawMay 3, 2021
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Founder Team
Matt_Foap

Matt_Foap

May 15, 2024

A: Hi there,

Thanks for the questions.

Yup, in the past 12months we have around ~200.000 active creators in India.

Depends on what "ultra-relevant" means, but we have worked with many brands in the fitness niche, so there won't be a problem.

Feel free to reach out to us (matt@foap.com) and we can walk you through your use case, and how best to approach it.

Thanks again!

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Q: I must have taken my dumb pill this morning.

I have no idea what is going on here.

1. If I stack five codes, I get to choose 75 photos, which I have given instructions in briefs, describing what I want. Yes?

2. However, the only way I get those photos is to create a campaign. I get unlimited campaigns, but each campaign costs me an additional out-of-pocket of $75.00. Not sure why, but I'm paying $75 to run each. Yes?

3. Once the campaign is completed, I then get to select which photos I want. Once I choose a winner, that person gets a reward of $25 (optional).

4. If I ran enough campaigns to select all 75 images each month, I'd be paying $100.00 cash X 10, 20, whatever?

Maybe you can run a breakdown of what the cost factors could be for someone who stacks?

Thanks.

Clarity_Conviction_CommitmentPLUSApr 30, 2021
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Founder Team
Matt_Foap

Matt_Foap

May 15, 2024

A: Hi There!

No problem - we know this deal was a bit complicated, appreciate the effort of you trying to understand it!

OK so let me try one more time.

If you stack the codes, there are NO extra costs for you to run missions and generate content, apart from your internal cost (cost of products sampled, shipping, time) and optionally (but recommended) the rewards you CHOOSE to give to the creators.

So if you have a 5 stack - you can run 5 missions a month, from which you acquire 15 pictures at $0 extra external costs to you.

If you can choose to reward creators for their hard work, and incentives them for future co-op, this way each mission will cost you a reward that you set for the creators.

Does that answer your question?

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Q: Hi SumoLings!

A big THANK YOU to everyone for your involvement in the deal. We very much appreciate all the feedback, both on the deal page and the many conversations we had on support and personal calls! Thank-You.

To reciprocate the effort - we had come up with a way to give everyone, who bought the AppSumo LTD, access to Generic Missions, for FREE.

This is the ONLY short-term solution that we came up with, that could still work during the time of the deal and would allow you to RISK-FREE get a taste of content generated from Generic Missions.

Important: this is NOT a LifeTime deal for FREE generic missions, this is for You to TRY generic missions (if you do not have a product) without any costs.

The deal is: ALL AppSumo LTD subscribers will get 100% Money Back, no questions asked if WITHIN 7 days from the finish date of their launched Generic Mission they DO NOT want to purchase ANY of the content, and simply send ME (matt@foap.com) an e-mail.

Important:
- Once your mission is FINISHED, please write an e-mail directly to ME (matt@foap.com) saying you do NOT intend to purchase ANY of the content that was submitted by the creators. You have 7 days to do this from your mission finish date.

- If you like the content, but are not interesting in acquiring 5 photos (which is in the Generic Mission Package), also write to us that you love only 3 photos, we will REIMBURSE accordingly.

- DO NOT purchase (use your credits) on ANY of the photos if you want a money refund.

- If you use your credits on ANY of the photos from the Generic Mission without prior OK-ing it with us (matt@foap.com) - WE WILL NOT GIVE YOU YOUR MONEY BACK, as then, WE WILL have to pay the creators for the content you "purchased" and transferred rights.

- DO NOT put in a Mission Winner Reward if you are unsure that you will be purchasing the content. Mission Winner rewards are automatically rewarded to the creators, and at this point, we CAN'T change this.

So yes, this solution gives you the option to TRY Generic Missions, RISK-FREE. If you don't like what you see, please write to me directly (matt@foap.com) and your money will be returned to you via STRIPE within 7 working days from the day of your request (this is STRIPE timing, not ours!).

Now for those of you who put in a money-back request for a Generic Mission you had previously launched, and then choose to run another, you have to write to ask saying you would like another "FREE TRIAL" of the Generic Mission. Maybe the platform is not a good fit for you, or maybe we have to work out your brief, rewards, etc. We will take it case by case.

As the deal is coming to an end, I truly hope this helps! All other solutions would require heavy development from our side, and most likely would not fit the window of your "money back" from AppSumo - so we are trying to give a really FAIR solution here.

Looking forward to seeing some amazing creatives from Generic Missions coming from the AppSumo community!

Matt_FoapApr 30, 2021
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