I work a lot with brand partnerships and collaborations. One of the big challenges when bringing two or more strong brands together is easily staying on top of and sharing the brand guidelines amongst all brands in the collab. 1Brand solves this for me.

I've also enjoyed Tela's responses in the Q&A section. I can see the bigger picture emerging and I think this will be a really powerful tool going forward.

Pros
- bringing brand guidelines together with brand asset management is a real win, I haven't seen anything else that does this
- the simple ease of sharing is great, I've already used it with some of my partners and it has worked great
- the automatic build is just plain cool. You can build guidelines starting with your website or socials as a base
- I've bumped into a couple of small issues and the team clearly has a very customer driven approach

Cons
- it's a little buggy but I'm confident they'll knock those on the head quickly from the engagement I've had
- guidelines currently have some limitations but I'm pretty confident that they're heading in a unique and useful direction

What's more I can see some savvy founders building a brand management practice around 1 brand and even using the tool to prospect new business by using it to send out a basic guideline as a hook.

Happy with my purchase!