Good start, and I think it'll only get better
As a 'solopreneur' with a few business ideas on the boil, I've snapped up a code for 1Brand mainly to make it a little easier for me to manage my own brands.
I can keep track of logos and fonts and such by other means and at no cost — but I consider this to be a low cost way to manage them with more ease, better presentation, at a low one-time cost, and with more future-proofing in case I want to bring staff or third parties on board in future. Plus, if I do more on the business-to-business side of things, I'll have the option sell brand kits as an add-on that gives me recurring revenue.
Right now of course it's early days so it's a little spartan — but what's here is useful, and the roadmap seems to indicate that things will move in the right direction.
I like it — and the alternatives to cover multiple brands would be far more expensive just for one month, so the lifetime deal here is very attractive by comparison.