A: Hello jojogo,

thanks for your question!

The difference is this: Mind mapping tools like Mindmeister are designed to draw a diagram only. You get clarity about a topic that you're thinking about, and that's it.

2Quiet2Market does not stop there. The Story Composer (feature of 2Quiet2Market) uses the links between the "boxes" to compose marketing copy, from small snippets into a larger story. At the end, when the "story" box links to the "persona" box, the story is complete, and you can plan and run marketing experiments with it.

The Experiment Designer (another feature) helps you define and execute marketing experiments. In Bookmark Manager (another feature), you keep links to material, channels, places, and tools you need for marketing. In Experiment Designer, you click and select which material to use, to tell which story, on which channel, using which tools. At the end you have a complete, step-by-step recipe how to reach your future customers with your marketing message.

You can connect to the Todoist task manager, and 2Quiet2Market even turns your experiment into a task, with step-by-step subtasks.

And 2Quiet2Market doesn't even stop there: It allows you to track the success of your experiments to find out what resonates with your future customers and what does not. Success Tracking (another feature) works by connecting to Google Analytics or Plausible Analytics, so that you see the traffic increase when you run an experiment.

That's the difference: 2Quiet2Market takes you from a Positioning Diagram, via Story Composer, Experiment Designer, todo-list integration in Todoist, all the way to Success Tracking for your experiments – a fantastically complete workflow that you can turn into a habit to make your business really successful! Marketing sorted. Peace of mind.

Does this answer your question?

Cheers,
Matthias