Looked at it a couple of years ago when I started to get serious with Ads.

Great thing is that you can easily produce a lot of ads and integrate the search terms into the ads. That way you can improve the ctr and quality score of your ads. You could do that manually (or with a spreadsheet) but that takes a long time.

Also I look the research tools. With competitor landscape report you can check which competitors are competing with ads. With Competitor Text Ad Spy you can see which ads they are using. And suggest keywords gives you semrush quality keyword data.

Ofcourse there is room for improvement. I would for example really like some more localization options in the research area. Currently it is on country area, but it would be awesome for local marketeers if you could select cities.

Anyway, in total I'm really happy with it. If you are serious on Ads you should really buy this deal. Even for beginners the research tools are really usefull alone. so don't hesitate and go for this amazing deal.