First, after dealing with countless vendors on AppSumo, I can say that most are great, but there are always going to be a few bad apples who don't understand great customer service. Jay and the rest of the Ad Alchemy Team excel with their support and understand how important it is to keep their customers happy! They are very fair and easy to work with.
 
I needed a way to increase my quality scores for Google Ads to 7,8,9 and 10
So, my ad costs go down, which is what the DKI WordPress plugin that comes with Ad Alchemy does. I can analyze my landing pages before launching my ads to ensure they pass the speed test and everything is in the right place.  
 
Also, being able to cluster your keywords into thematic groups is extremely important if you want your ads to perform well while being less costly which can be done in the software. There are countless other features and benefits, but too many to list in my review. I'm looking forward to more updates!