No support for content ads that I can see. No ability to do CPA ads or anything but CPC ads. The AI writing process still left a lot to be desired for manual review compared to me doing the descriptions in GPTo or Ollama 3.3. The workflow has a LOT of dependencies that are disjointed. The landing page analysis was interesting, but no different than SEO analysis other tools provide.

Setting up a campaign should drive people through the process, not force them to learn the tool so they can figure out everything and come back and create a campaign after discovering how to do keywords and cluster and where they may have saved them if they saved at all. It would be great if it helped streamline some of the process such as defining an audience, language, territory, targets and since it has bidding data in the research tools, why can't I import the keyword bidding data into my forecasted cost per click during campaign? I found in the end; this tool just gets in the way and leaves all the hard work up to Google Ads Editor which you have to use because there is no integration with Google Ads.

Can I get my monies worth out of stretching out the use of keyword analysis? Perhaps. But as a creative tool to help be more efficient with creating advertising campaigns I actually think it would be better as a course for using Google Ads editor and understanding how the keyword clustering for ad targeting with aligned ad groups is what drives the value where their AI value add is just a chat prompt that I ended up changing anyway. Their AI seems to have an abstraction of Informational, Transactional, Commercial with intent, but the entire Campaign workflow has no concept of helping you optimize around that. Also, why don't the landing page checks align with keyword intent? My page score was 99 and it recommended to improve images that are already improved, that already have srcset, that already are preloaded or lazy loaded and compressed. I'm already minified, deferred, on a CDN, use GZIP so why is it recommending this stuff to me? Headline analysis worked well enough, but again, perhaps some of the recommendations should also include how to avoid SEO penalties for duplicate content and that some highly optimized landing pages should instead be noindex and if changing on keywords, make sure you have a canonical page. Following the recommendations only from the perspective of marketing could be dangerous. With it being one way, it has 0 ability to be able to help you measure any changes you make or help you refine a campaign after it has posted so everything is treated as new.

At first, I was thinking of 3 tacos, but as I realized how this only helps one think of google ads differently, but doesn't actually assist you with achieving the desired goals I have to remove another taco.

If they can streamline the process, make an ability to import campaigns and keywords and help you scale profitable google ads campaigns then I may come back. As it is right now, it's just an opinionated tool that may help people go "oh, I hadn't thought of organization this way" but instead of making that organization easy and part of the workflow, they still leave it up to you to discern and make sense of and once you submit to ads editor, there is no way to know if the promise is true as there is no A/B testing, no measurement import, no webmaster tools integration, no GA integration. How do I know if their clustering, keyword intent and copy worked without me spending time making google analytics sheets and then realizing i'm probably better off using copilot to manage sheets and clustering there?

I realize a lot of the intent is purely based on google search but not letting me take advantage of partner ads to target informational as leads or heck, having no concept of leads, conversations, clicks or ROAS or any of those just seems odd.