I’ve been around the social media management block a few times, starting with Hootsuite in the early 2010s before moving to a SocialChamp AppSumo lifetime deal in 2021. When changes to that deal meant it no longer met my consultancy’s needs, I started looking for a solution better suited to today’s marketing challenges and opportunities. I tinkered with Metricool for a few months in 2025 but the cost made it hard to justify.

AdaptlyPost caught my attention for more than its broad range of supported platforms and built-in AI features. Its ability to connect with agents and other platforms means it can become part of a wider marketing workflow. That’s where I see real potential - especially at the price point for Plus members.

The generous number of platform connections and workspaces available across the tiers is another strong point, particularly for agencies and consultancies managing multiple client accounts.

Is AdaptlyPost perfect? No. Is there room to grow? Absolutely. But does it address the social media management challenges my consultancy faces today? So far, yes—and I’m looking forward to seeing how it develops.