I didn't get adaptlypost for the data. One of the other reviewers mentioned connecting to an AI tool and putting marketing on auto-pilot which was very appealing to me. I've created a view post with the tools within adaptlypost that have turned out really nice and used very few credits. However, the surprising win with this tool is the amount of data that is received for how posts are performing on the various platforms! This has helped me to make smarter decisions in what I have my digital assistant create, call to actions, and overall help me be more strategic and efficient in my marketing efforts.