I used the free account to get a feel of what it was about. It's simple, easy and provides value. I didn't know a brand was advertising as much as they were in the health and wellness fields. Also with the export feature right there, I downloaded the CSV and compared keywords. The ads feature on domains can use some work because when I ran my website no ads popped up, and I was running Google Ads. Besides that stack some codes you won't be mad at the price point verse the value added.