I was searching for an ad management tool for my own business. I tried many similar tools on Appsumo before. Although every tool comes with its own set of USPs I finally settled with Adline. Here is why:

1: It is very-very simple to get started. Just choose the channels, upload the ad, and you are done. No need to set up an ad account with different platforms.(If you want to use it with your own ad account, you will be able to in the upcoming updated as per the developers)
2: Features like Click Map, Visitor's Journey, Button clicks are well implemented.
3: I also feel like ad performance tracking is very simple too. Just install there script on your website, and you are done. No need to worry about installing pixels for various platforms.

Things to improve:
1: I got some errors during signups and adding my FB, Instagram pages. Have already reported it to the team. But this hampers the first impression.
2: I am okay with Funnels and live visitor being on their highest plan, but they could have included Templates on every plan. I don't think including templates will be any additional cost to them, plus, it will be easier for everyone to get started with ads. Adline Team, Please conside including at least Templates In every plan.