My insights are as follow (1) the app could be faster (2) it is really good at what it does (3) but it is missing a crucial element for me.

2. The ap is nice: clean, easy to navigate, and it does very well. It is easy to add a brand to the Detective mode and you can get tons of well structured information about the ads those brands are running. It is easy to search in the discover or the brand areas and find ads that can be a good inspiration. It is easy to add those ads to different boards and it is really nice that there is the possibility to nest sub boards. It is easy to see all the details about an ad and see the copy, the creative and other extra information about the, and the Drive works quite well for sharing comments and feedback for CREATIVES and versioning them. And I wrote CREATIVES because that's the crucial element missing for me in this app that takes me to the next point.

3. You can't really create and version your own ads in order to collect feedback on them and do versioning of them until the team reaches a consensus on the final ad. You can do that on the CREATIVES as I wrote, the images, the videos, the graphics, and it works quite well, but what about the copy? what about the headline? what about the description? what about the call to action? what about discussing the audience? what about an overview of how the planned ads are going to look?

I feel that is a real pity that these things are missing as it seems to me that all the elements are in place to make it possible:

- We have the "cards" where you can see the ad more or less in the way it is going to be seen in Facebook with all the info like the primary text, the creative, the headline, the call to action and more.

- We have the expanded vision of the "ad details" that shows each of the elements separately: copy, headline, description, landing page link and call to action on one column, the creatives on another, and the platforms & industry, in another.

- We have the versioning and annotation tool working well for the creatives

What would it take then to create an area where we can have the ads we are creating organized in boards in a way that we can version them, share comments on them, annotate on them, and work together with the team to come out with the final version of the ad, and then share the link to that with the client for approval?

BTW: the Drive should allow to drag and drop the creatives without having to navigate to the folder on my computer to upload them