A: Hello SumoDo and thank you for your interest in Adriel 🙌

To answer your question, the use cases for Adriel and Madgicx or Scalify are quite different.

👉 Madgicx and Scalify provide tools for you to launch, automate ad-buying, and optimize your ads only on Facebook, Instagram, and Google with AI.

They are great tools if you are looking for an intuitive solution to get started on digital ads with these 3 platforms, and let AI do the optimization for you.

However, if you're looking to scale and diversify your digital ads across different platforms such as Linkedin, TikTok, Snapchat, Amazon and more, then Adriel might be the better fit ✅

👉 With Adriel, you'll be able to select from 20+ different data connectors and automatically get reports on performance across all your paid ad channels.

Adriel is a great way to stay on top of your performance metrics and insights across all paid marketing channels under a unified model, with flexible tools to organize and visualize your data down to the ad creative level (with visual ad creative thumbnails - perfect for A/B testing or promoting on multiple channels) 🔥

We also provide alarms for you to stay confident you're performing at your max. If campaigns are over-performing (or under-performing), you will be alerted on your dashboard with tools to take action immediately.

This is a great way to optimize omnichannel budget allocation, schedules, and turn on/off campaigns, ad sets, ads, and keywords across platforms. Adriel provides management tools so that you can do so directly from your dashboard 🚀

Hope this clears things up!

Love & Tacos 🌮

Samy + Adriel Team