The ability to see all your campaigns, creatives (and keywords!) across all of your platforms is a real game-changer. Over the past week, I have been using Adriel to monitor and analyze my ad accounts so I can make fast campaign evaluations.

The UI is easy and clean to use and I find it more intuitive than some similar platforms. It generates meaningful data quickly and with fewer steps. I counted 15 platforms connections and all of the major players are included - that’s impressive. Setup was quick and there is access to solid support documentation. You can also control data visibility and permissions for team members individually.

The overview dashboard provides just enough data to keep you informed at a glance (again, across all of your social media platforms - wow!) If you need more detail, you can customize all the metrics and columns on the campaign screen. This allows you to drill down further into your data so you can decide where to take action.

One UI suggestion: There is a very convenient search bar located at the top of the screen which is command central for Adriel (you could for instance filter by UTM parameter and drill down further using sub category menus for source/ medium which is great), but the search bar color is grey and difficult to see. I’d suggest making it more robust - quick navigation is key.

Adriel also provides downloadable, ready-made reports that get the job done, but it doesn’t feel as robust as some of their competitors and I hope they’ll improve this feature. A professional report can close the loop between data interpretation and keeping your clients informed and not overwhelmed.

It’s clear that Adriel will give me critical insight into my campaigns, and I look forward to seeing the platform develop. I’m really glad I found this and I’m stoked to be on board!