When was your company founded & where is it located?
Our company was founded in 2021 and is based in Amsterdam. Adsby as a product began development in November 2023.
What are past projects, failures, or successes you’ve had in your career?
I’ve had a mix of experiences throughout my career. In 2012, I launched a delivery business, but it was too early for the market—though I saw similar businesses skyrocket during COVID. Later, I tried a fintech venture focused on rent payments, but high regulations added complexity, making it difficult for a small startup. Most recently, we began with a tool that managed both Google and Meta ads, but through learning and iteration, we pivoted to focus on Adsby—a more specialized, solution-oriented platform for Google Ads management.
What is your team size?
Founders 2
Development 5
Growth 2
Digital Marketing 5
Are you funded or bootstrapped?
We’ve raised close to $1 million in funding, which gives us a runway of more than 20 months to continue building and growing Adsby.
What 3rd party tools is your product critically dependent on?
Our product is critically dependent on a few key third-party tools, including ChatGPT for generating insights and content, and the Google Ads API for integration and campaign management. These tools allow us to optimize ads, automate tasks, and provide actionable insights to our users.
Where is your customer data stored?
US
What is your current monthly recurring revenue (MRR)?
$30k
How many customers do you have today?
72
What’s the origin of the idea for your product?
The original idea for Adsby came from the increasing complexity of managing Google Ads, which continues to get more challenging every day. As a marketer, I noticed how difficult it was to handle campaigns effectively without a lot of manual work and expertise. This is what drove us to create Adsby—a solution designed to simplify and streamline the entire process, from campaign creation to optimization, allowing users to manage Google Ads with ease, even as the platform grows more complex.
What problem is your product solving and how?
Problem Solved: Adsby simplifies the complexity of managing Google Ads, which becomes more overwhelming every day. Many marketers and businesses struggle with creating, optimizing, and tracking campaigns efficiently without expert knowledge or excessive manual effort.
What Sets Adsby Apart: Adsby offers an intuitive, user-friendly platform that automates campaign creation, smart keyword discovery, search term cleaning, and multi-account management. It saves users time while providing actionable insights, making Google Ads management easier and more effective compared to other tools in the market.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
The #1 thing we’re looking to gain from the AppSumo campaign is valuable feedback from a community of passionate users. This will help us refine Adsby and ensure we’re meeting the needs of digital marketers and businesses. Additionally, we aim for virality and word-of-mouth growth as users discover how Adsby simplifies Google Ads management.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Use customer feedback to improve Adsby, fine-tuning features to better serve digital marketers via expanding key features like white-label reporting and team collaboration tools.
Leverage learnings from real-world use cases to sharpen Adsby’s problem-solving abilities.
If successful, our next step is to scale Adsby further by incorporating additional automation tools, expanding integrations, and building a broader community around our product for ongoing feedback and growth.
Leverage AI to easily create optimized Google Ad campaigns
