tabish.AkramQ: Traffic & Sales Objectives Campaigns
In Google Ads, "Traffic" and "Conversion" objectives are not the same; while a "Traffic" objective aims to drive as many visitors to your website as possible, a "Conversion" objective focuses on getting visitors to take a specific desired action on your site, such as making a purchase or filling out a form, making it a more targeted goal than simply driving traffic.
Right now there are only 2 objectives in adsby , traffic & phone calls.
If i want to run a sales search campaign, how can i do that as there is no sales objective there and traffic objective visitors wouldn't buy from my website. And same goes with leads campaign. So could you please clarify on this.
And also the future of this tool after £1M funding? Also there is not much available in the roadmap?
Cem_Visby
Dec 12, 2024A: Hi,
Thank you for your detailed feedback and thoughtful questions. You’ve made some excellent points!
You’re absolutely right about the distinction between traffic and conversion objectives. Expanding Adsby’s capabilities on the sales and conversion side is one of our top priorities. We’re actively working on adding more objectives and features, including Performance Max, Shopping Ads, and additional campaign types tailored for conversions. We’re also exploring tools like landing page audits to help users optimize their campaigns even further.
Regarding the roadmap, we actually have a lot of tasks and features lined up. Since our launch, we’ve received invaluable feedback and feature requests, which have helped us refine our priorities. We’ll be updating our roadmap soon to reflect this—stay tuned!
As for the £1M funding, it’s been a fantastic accelerator for us, enabling us to move faster toward our vision. Our ultimate goal is to be the go-to tool for search engine marketing, combining deep marketing expertise, advanced AI, and data-driven insights.
Thanks again for sharing your insights, and if you have more thoughts or ideas, feel free to reach out - we’d love to hear them!
The lack of defined campaign objectives, no learning resources available on the YouTube channel, and an unclear roadmap left me with questions and concerns. A detailed roadmap with dates could help build trust. My hesitation also stems from past experiences, as one PPC tool from AppSumo stopped providing support after the initial launch, i previously invested.
Thank you for sharing your concerns—feedback like this is invaluable to us. One of our key goals with this launch is to gather insights that help us refine and grow Adsby.
We understand the need for a clear roadmap and are working on revisions to provide better transparency.
I’m truly sorry to hear about your past experience with another PPC tool. At Adsby, we have ambitious goals, and our intention is to ensure that our Lifetime Deal users witness and participate in the continued development and growth of our platform.
If there’s anything more we can do to address your concerns, please don’t hesitate to let us know.
I would say that at least add the sales objective there asap as most of the google ads campaigns are related to Conversions.