I like the simplicity of Adsby, but it’s clear that the tool is not fully developed yet. For example, only Search campaigns are available right now — PMax is greyed out and not clickable. I assume it will be added soon, but based on past experiences with other tools, this is usually when they start charging extra for additional features. I’ve been burned before with “lifetime deals” that later turn out to mean “lifetime for the current features,” and if you want more, you need to subscribe.

In terms of optimization, it works well with Search campaigns, but I’m not entirely sure it’s doing its job correctly under the hood. I have mixed feelings — it’s definitely better than nothing, but not enough to make me fully satisfied.