Let's be honest FB business Manager now Meta Business Suite is not the easiest to manage or navigate. I am a data geek and get excited about tinkering with data. So much so, many moons ago, I use to offer clients fancy colourful charts in Excel, which I had created from over a million parts of data points. I was PUMPED; however, my clients could not see the immediate value at the time or shared my excitement.

Meta and also Google Ads now have the same problem; data overkill. Not much use for the average person. Adscook attempts to address this problem in an easy to understand format.

Fortunately, I had ads already running on Facebook and can now see why some are underperforming. I am relatively new to FB Ads as FB is not my core market; however, I had noticed if you want a big boost in traffic to sites relatively cheaply, FB is the way to go. It is, however, hard to convert from FB. Adscook has met this challenge by incorporating segmentation for different parts of your audience with A/B testing. This means you can narrow your audience to a tight group, thus saving time and money in the process.

Some Sumo-lings may argue, "we can do all this in FB manager and do not need to pay for an additional tool" You may.....now, just imagine if you can optimise your ads across FB, Google Ad, Linked in Ads, Instagram Ads, rather than a splatter gun effect which costs money, you can narrow and pinpoint all those prospects, within a particular zip code that would be ideal candidates for your product or service. Adscook would then be an Omnichannel service for ads! Its all about elevating your Ads to a higher level of efficiency.

Now onto the top of the segmented silos for your audience, imagine putting your Ads on autopilot with an AI that optimises and scales the best outcomes and pauses the least/worst performers. For me, this is a win-win.

It would be unfair to downgrade Adscook to less than five tacos as this is already solid tool that delivers as described. My only two criticisms are that I would have liked to manage Google/Linkedin Ads and integration with Konnectzit, Make or Pabbly Connect is needed. Yes, I know...... Sumo-lings always demand more than what's on offer!

If you ever plan to run Ads/PPC now or in the future, get AdsCook.