I purchased this software yesterday due to its ability to funnel different channels of social media into its unified inbox, and for its sales lead features. I had an opportunity to talk to the owner Benjamin Powell, who was very responsive and answered all my questions about future features that are to come with the software. Benjamin informed me that they will be integrating payment processing and conversion tracking from ads as well, and were going to make this tool friendly for e-com sellers as well. If you are into sales you have to add this tool to your arsenal. Happy selling!