Ahrefs

Ahrefs is an all-in-one SEO tool that provides extensive data that help businesses set up, implement, and monitor their SEO strategies.

It offers several (20+) SEO tools that help businesses monitor their SEO activities and tap on the competition. The tools and features vary depending on the plan you sign up for.

Site Explorer is a competitive research tool that helps users understand a site’s SEO profile. You can research or monitor your competitors’ organic and paid performance on the SERP and see what they did to get the results they have and reverse-engineer it.

For example, you can see what keywords your competitors are ranking for, how many backlinks and referring domains they have, and more. Such insights help you understand your competitors’ competitive edge and determine the gaps you need to fill to outperform them.

Keywords Explorer lets you discover keyword ideas, identify their business value, analyze their ranking difficulty, search volume (based on a specific location or worldwide), track your site’s performance for these keywords, and more.

This tool regularly feeds you thousands of business-perfect keyword suggestions—so you no longer have to run out of content ideas. It supports 170+ countries and pulls its data from 10 search engines, including YouTube, Amazon, Bing, Baidu, etc.

Site Audit conducts a complete on-page and technical SEO analysis of your website to help you flag all possible SEO issues and errors that are holding it from ranking.

For example, it can flag slow pages and too-large CSS or HTML that hinder your site’s performance. Site Audit also detects content issues that are holding you back from ranking, like low word counts and duplicate pages. Even better, it provides recommendations on how to fix them.

Content Explorer helps you determine the most popular articles on any topic. For each article, it provides unique SEO data like monthly organic traffic and PPC value, the number of backlinks and referring domains and their value (expressed through Domain Rating), the number of social shares, etc.

It also gives you filters to find the specific pages you’re looking for. If you’re strategizing link building outreach, you can sort the results by referring domains or broken links to reach out to the concerned sites.

Not only do these tools provide insight into your SEO performance, but they also provide helpful insights that help you implement tactics to improve your SEO profile.

Key features

• See how your site is performing
• See how your competitors are performing
• See backlink growth or decline over time
• Get keyword ranking alerts
• Analyze internal backlinks
• Get fresh, strategic insights and suggestions
• Get total search traffic estimations
• Uncover content gaps