Q: Invite Note
Is the Invite Note decreasing reach?
thank
Aleksandar_Aimfox
Nov 5, 2024A: That's a good question. We've done a lot of testing of the impact of Connection Notes on the Connection Request acceptance rate. Here's what we learned.
If you send a Connection Request without a note, in most cases, you're more likely to get a higher acceptance rate compared to sending one with a note. I say "in most cases" because we've seen that when you have a very specific and targeted audience you're reaching out to with a very sought-after value proposition, you will get a higher acceptance rate. So, audience-offer fit is key.
It is also worth noting that even if you might get more Connections when sending requests without a note, those connections will not be as qualified as those that accepted your Connection Request with the understanding of the offer/context. Therefore, it's up to you to decide what your focus is on.
However, Aimfox has a feature nobody else has - AI Enhancement. When building your campaign, you have the option to use AI Enhance to draft the message in the Connection Note. We basically take all the publicly available data on your targeted lead's LinkedIn profile and ask ChatGPT to draft a unique message based on certain prompts. This is a feature that is truly revolutionizing the outreach game, as it allows you to draft "personalized" messages for a widely targeted audience, thus greatly increasing acceptance rates on large audiences.
At the end of the day, it comes down to testing and finding out what best fits your usecase. Our job is to give you all the tools you need to achieve that! I hope my message helped and good luck!