Q: You are tracking companies based on IP.
So are the leads the actual emails of people that visited a website or a random employee of a company?
So for example, if Goldman Sachs (which as 10,000) employees is tracked, is the lead someone from GS (like a generic contact@gs.com) or actually the person who visited?
Just trying to see how userful this is. If the company is too large, then email leads to them probably doesn't make sense.
Would make more sense if the user has already self-identified (through downloading an ebook) and given you his email address. Then back populate prior visits and tie that to the cookie to the email. Then if the person comes back again we can immediately give them a call or send an email to capture while they are still on the website (or shortly afterwards).
marcus.svensson
May 14, 2024A: Hey Sumo-ling,
Good question!
The lead generation is purely B2B, so we can only track companies, and not the individual who visited the site. We can show you the company name, what they looked at, time-stamps and click-stream information, as well as the contact details for key decision-makers within the company.
Hope that helps!
offers888PLUS
Verified purchaser
Thanks.
So Hubspot's killer feature is the ability to a) back fill the actions of the user (i.e. pages visited, content viewed, ads clicked) once they self identify (through providing email by downloading an ebook) and b) allows sales people to act on the lead immediately: email and call as soon a user returns. The CRM is notified which allows the salesperson to act right away.
Is there any plan to do this?
The first one is easy; you have all the click stream data with time stamp already. The second is also easy with your integation with CRM systems to send a notification.
I think you could be a Hubspot killer with this feature.