I wasn't sure whether to purchase, simply because I already use multiple SEO tools in our agency. I thought, will I use this, and could it be as good as the market leaders? The purchase was a gamble, made partly through curiosity.

I've just put Alli Ai it through its paces on an incredibly niched down website, where keywords are extremely low search volumes (but high lead value). This website is well known to me, and I've already audited it using six or eight tools. I'm pleased to say that Alli Ai found all my keywords, even those with ten searches per month! Then I was amazed to see a checklist with a step by step guide for ranking an individual keyword. On and off-page, with multiple places to get citations and links. There were even accurate topic questions to post on Quora. I bet that anyone could follow this system and be able to compete with SEO nerds in most industries.