As a newbie in SEO Tools, I can't compared with other tools.

First impression, after trying many tracked keywords and few focus keywords to optimize. It helps aiming good keywords and every day you can test a new optimized keyword. Then Alli ia gives many recommandations to improve your rank for this keyword.

I can know improve my rank for some pages and some keywords with small tasks in my pages or small social actions to do.

Sounds great to me! By the way, the alli ai team takes care of its customers. Congrats guys !