As an Amazon affiliate marketer, it's most essential for images embedded on a website. There is some restriction on the amazon site stripe process. And It's also not possible to carry other paid plugins for a new website which income is not stable and handsome. Because there is recurring plan & highly-priced. That's why when I get notified of this lifetime offer, I didn't make any delay. And after purchasing this I active it on my one website and it's totally time-saving for me. I hope AMZ Image will update their features comparing with other same objectives plugin & I will enjoy those with this purchase. Hope for the Best for AMZ Image.