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Item: AppSumo’s Multi-Million Dollar Marketing Playbook
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Author: Su-mo

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FREE lifetime access to AppSumo Million Dollar Playbook

The Sumo team's growth experts knew all of the right, hard-hitting questions to ask. After all, Sumo's tools have helped 700,000+ sites grow their business and get more customers — we even use their tools ourselves. 

Plus, they even sent someone to live in our headquarters for five freakin' months. (I'm not kidding. He brought a mattress and creepily made himself at home.)

During this study, Sumo unveils what helped us become an 8-figure business and one that makes more revenue per employee than every other “fast-growing” tech company! (See beautiful graph below for proof.)


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-graph"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

<center>Beautiful graph.</center>

In addition, we've shared over $13.9 million of it with entrepreneurs all over the world.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-shared"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

Because of how vital Sumo-lings have been to our success, we've decided to give you a look behind our kimono.

So, for a limited time, you'll have access to AppSumo's Multi-Million Dollar Marketing Playbook!

Yes! We are giving it to you for FREE!

When Zuckerberg and Bezos hear about the data we’re sharing with you, they’re gonna be sprinting down from their ivory towers, trying to get their hands on it.

But they’re going to have to wait their turn because Sumo-lings are first in line. (Family eats first, Zuck!)

<a href="https://sumo.com/register/library/appsumo-growth-study" target="_blank">Learn how AppSumo grew to 8-figures</a>!


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-pdfcover"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

Now, this growth study isn’t going to tell you things you already knew like post on social media every day, make business cards, or keep a positive outlook.

Booooring.

Instead, this study has actionable nuggets that you’ll actually want to learn.

How do we know? We ran a poll to see which proven tips and step-by-step strategies you were interested in.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-poll"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

And, Sumo-lings, you’re gonna get it all!

Here’s just a sample of the growth goodness that's inside:

<ul>

<li>The Sumo.com tools used to grow the AppSumo email list</li> 
<li>The copywriting formula of a $250,000 AppSumo sales page</li> 
<li>The 12-point promotion checklist used to promote every AppSumo deal</li> 

</ul>

There's a ton more in this epic growth study.

We could easily charge $49 for this.

In fact, the last time we released a growth study like this, Sumo-lings told us they would GLADLY pay for it...


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-quote"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="growth-quote2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

But Sumo-lings always get the hookup.

Which is why you can snag this growth study for FREE for a limited time.

Nowhere else on the web will you find a company willing to give you an 8-figure blueprint and behind-the-scenes video footage for free!

<a href="https://sumo.com/register/library/appsumo-growth-study" target="_blank">Click here to learn what it takes to grow a business</a>!

Related Blog Posts:
<ul><li><a href="https://appsumo.com/appsumo-study/" target="_blank">5 Greatest Minimum Viable Products</a></li></ul>

Education

Find out how AppSumo became a multi-million dollar powerhouse

The Sumo team's growth experts knew all of the right, hard-hitting questions to ask. After all, Sumo's tools have helped 700,000+ sites grow their business and get more customers — we even use their tools ourselves. 

Plus, they even sent someone to live in our headquarters for five freakin' months. (I'm not kidding. He brought a mattress and creepily made himself at home.)

During this study, Sumo unveils what helped us become an 8-figure business and one that makes more revenue per employee than every other “fast-growing” tech company! (See beautiful graph below for proof.)


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.22.40_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

<center>Beautiful graph.</center>

In addition, we've shared over $13.9 million of it with entrepreneurs all over the world.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/pnl.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Because of how vital Sumo-lings have been to our success, we've decided to give you a look behind our kimono.

So, for a limited time, you'll have access to AppSumo's Multi-Million Dollar Marketing Playbook!

Yes! We are giving it to you for FREE!

When Zuckerberg and Bezos hear about the data we’re sharing with you, they’re gonna be sprinting down from their ivory towers, trying to get their hands on it.

But they’re going to have to wait their turn because Sumo-lings are first in line. (Family eats first, Zuck!)

<a href="https://sumo.com/register/library/appsumo-growth-study" target="_blank">Learn how AppSumo grew to 8-figures</a>!


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-26_at_4.00.36_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Now, this growth study isn’t going to tell you things you already knew like post on social media every day, make business cards, or keep a positive outlook.

Booooring.

Instead, this study has actionable nuggets that you’ll actually want to learn.

How do we know? We ran a poll to see which proven tips and step-by-step strategies you were interested in.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/Image_2018-03-15_at_4.44.07_PM.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

And, Sumo-lings, you’re gonna get it all!

Here’s just a sample of the growth goodness that's inside:

<ul>

<li>The Sumo.com tools used to grow the AppSumo email list</li> 
<li>The copywriting formula of a $250,000 AppSumo sales page</li> 
<li>The 12-point promotion checklist used to promote every AppSumo deal</li> 

</ul>

There's a ton more in this epic growth study.

We could easily charge $49 for this.

In fact, the last time we released a growth study like this, Sumo-lings told us they would GLADLY pay for it...


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/1_N1NAgPS.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?optimizer=gif"
 alt="Access to AppSumo Growth Study"
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/2_BIK36zB.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

But Sumo-lings always get the hookup.

Which is why you can snag this growth study for FREE for a limited time.

Nowhere else on the web will you find a company willing to give you an 8-figure blueprint and behind-the-scenes video footage for free!

<a href="https://sumo.com/register/library/appsumo-growth-study" target="_blank">Click here to learn what it takes to grow a business</a>!

Related Blog Posts:
<ul><li><a href="https://appsumo.com/appsumo-study/" target="_blank">5 Greatest Minimum Viable Products</a></li></ul>