B2B LinkedIn Content Marketing

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    We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.

    You'll learn how to:
    - Leverage social selling to create a stable flow of inbound B2B leads
    - Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around the best prospects
    - Create a scalable content plan for LinkedIn and involve your management and sales teams
    - Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches
    - Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience
    - How to unite inbound and outbound approaches for proactive prospecting and lead generation, conversations with the decision-makers, and growing B2B sales
    - How to align LinkedIn content marketing with your B2B marketing strategy
    - Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO

    TL;DR

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    Overview

    B2B LinkedIn Content Marketing
    B2B LinkedIn Content Marketing
    B2B LinkedIn Content Marketing
    B2B LinkedIn Content Marketing
    B2B LinkedIn Content Marketing

    B2B LinkedIn Content Marketing

    • Ebook (PDF, epub, Kindle)
    • Profile Optimization Template
    • LinkedIn Content Plan
    • Content Analytics Template
    • Connection Request and Follow-Ups Playbook
    • Recording of Live LinkedIn Inbound Marketing Workshop by Andrei and Ricardo

    From the founders

    Andrei_B2BLinkedInContentMarketing

    Andrei Zinkevich

    All posts

    October 04, 2021

    Hola Summolings.

    My name is Andrei Zinkevich - I'm co-founder of Fullfunnel.io and ROIplan.

    If you're in B2B space, you are definitely on LinkedIn or, at least, have heard about it. I'm on LinkedIn since 2018 and saw that many companies treat it as a platform to "connect & spam them all".

    Every day I receive messages like:

    «Hi Andrei. Thanks for accepting my connection request. We help… [shitty pitch that mention multiple features or services].

    Would you like to learn more and have a call with me»?

    We all know how this smells 💩

    Companies that develop prospecting & sales processes based on the "Wolf from The Wall Street" best practices are doomed and will always be struggling.

    B2B sales teams of leading companies have a completely different approach.

    Here are 6 things I noticed after finishing 70 projects and talking to 100+ B2B and marketing leaders at Full-Funnel B2B Marketing Podcast and Full-Funnel Summit.

    1. They change positioning from "yet another sales rep" to a "trusted advisor".

    How?

    By proactively growing network with TA, engagers and thought leaders and sharing content that answers TA's the most important questions.

    2. They have a clear ICP with the disqualification criteria, so the target account list is always accurate.

    3. They use intent data to connect with accounts that are aware of the company/product or are running their research.

    4. They always do warm-up campaigns.

    5. They always do account research and personalize outreach. Outreach message provides context, clear solutions, social proof, and the next steps.

    6. They prioritize non-sales touches instead of following up with a silly: "I just wanted to check in".

    I used this approach to build a solid personal brand and a healthy pipeline to grow Fullfunnel's revenue to solid 6-figures with just me and my co-founder.

    All without spam or automated cadences.

    But there is another extreme point about LinkedIn:

    To achieve solid results you need to consistently share content and hang out there all the day long.

    What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared won’t lead you to more revenue?

    Here is a brutal truth.

    You don’t need more views, likes, or followers.

    You don’t need to hang out on LinkedIn 2-3 hours per day commenting on the posts of all the influencers “to be noticed” and “build the audience”.

    Your goal is connecting with your target accounts, nurturing them, learning about their needs, and coming up with the solutions at the moment when they need them.

    If you are able to nurture 50-500 accounts with your content, you become a thought leader for them and the 1st vendor they’ll think about.

    That should be the end goal and key focus for everybody who is thinking about personal branding, not 10k followers.

    And this is what my book and frameworks are about.

    If you have any questions, feel free to ask here or DM me on LinkedIn: https://www.linkedin.com/in/azinkevich/

    Cheers

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