B2B LinkedIn Content Marketing

We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.

You'll learn how to:
- Leverage social selling to create a stable flow of inbound B2B leads
- Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around the best prospects
- Create a scalable content plan for LinkedIn and involve your management and sales teams
- Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches
- Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience
- How to unite inbound and outbound approaches for proactive prospecting and lead generation, conversations with the decision-makers, and growing B2B sales
- How to align LinkedIn content marketing with your B2B marketing strategy
- Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO