We get a lot of backlinks and we want to monitor them and make sure they are still up for various reasons. Yes, other tools like Majestic can run reports on gained and lost backlinks, but the fact that this tool lets you monitor specific backlinks from certain pages is amazing and isn't something other tools offer. We were using Hexowatch to do this before, but Backlink Checker does a better job so we are switching to this. Sometimes we offer things to people/companies in exchange for backlinks and then they take their links down. With Backlink Checker, we now know to reach out to these people right away to get our link back! Thanks for making this awesome tool!!!!