Really enjoy this tool to make animated ads. I mostly use it for an e-commerce product and display ads, so it's great to be able to make different versions/sizes to go on different platforms. Similar to a video editor where it gives you a timeline to drag and drop the different assets onto and then play it back in order. Real easy to use. Little bit of a learning curve when starting but easy to get the hang of, can be slow to load at times especially with the image library. But apart from that it's great!