Over the years I´ve developed multiple websites, logos, brands, social media content, and everything in between.
And I got bored with certain areas, like designing an entire branding experience every time, it was just too time consuming, and when you combine designing a brand with developing other parts of the strategy, your head can overheat. Mine did, so I eventually retired from branding and I just got it outsourced every time. Which brought me another set of headaches, that´s a long story.

I have used Baseline, and I am falling in love with branding... again.
Obviously, it does take a little more than just "one click and go" if you´re serious about branding, like choosing a good font or custom font, and other bits.
My experience has been nothing short of incredible, I absolutely keep Baseline in my toolbox to help me evolve and re-design some of the branding on a few of my websites which may have become a little obsolete over the years.

If I had to ask for something it would be the ability to upload a logo on JPG or PNG format and take it from there. At the moment it´s required the SVG file, but I´d prefer uploading a simple jpg or png. If Baseline can make this happen, great!

Comparing Canva with Baseline is like comparing a tool that does "a bit of everything but nothing truly amazingly well on the specifics" (such as Canva, which competes with hundreds of other similar tools too). Or Baseline, an absolute champion in the branding field, it does what it does, branding, extremely well.

5 tacos for sure, great software.