Baseline
Create brand guides and social content for all your clients or in-house brands
Without an asset management system, you’ll be working twice as hard just to fix design mistakes. (“So this logo should be wine red, not mahogany red. And those are different…somehow.”)
Whether you’re working for an agency or marketing your own brand, you’re wasting time digging through Slack messages and email threads to locate files, hex codes, and specific brand guidelines.
If only you could organize brand assets into distinct dashboards and design social content for all your marketing needs in one place.
Introducing Baseline.
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TL;DR
At-a-glance
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Features
Overview
Baseline lets you create brand guides, manage client assets, design social content, and publish it straight to social media.
Brand management for agencies
Running an agency? With Baseline, you can create unique brand guides to manage brand colors, logos, fonts, and media for every client.
- Instantly generate a color palette with shades and gradients, then customize fonts and type scales
- Copy-and-paste color and typography values, along with CSS variables
- Establish a client’s core brand values and tone of voice with a short questionnaire
Organize every client’s brand colors, logos, fonts, and media into their own brand guide.
On-brand social content, on the fly
Packed with hundreds of design templates, Baseline helps you pump out social content like crazy. You can even create and save custom templates.
- Design Instagram stories, YouTube thumbnails, Product Hunt images, and more
- Publish content straight to social media in just a few clicks
Create social content that’s on-brand for every client using fully customizable templates.
User-friendly design editor
You’ll also get access to a feature-rich design editor that makes it easy to customize templates for any client or campaign.
- Update colors, apply filters, add text effects, and remove backgrounds from any image
- Upload images and vectors, or browse the built-in photo and vector libraries for high-quality images
Customize any template with color filters, text effects, photos, vectors, and more.
Brand-focused dashboards
Baseline has a new feature: brand dashboards! Now you can manage every brand individually, or organize design assets for in-house products.
- Copy designs between brands and automatically rebrand them in a few clicks
- Collaborate with team members, assign admins, and grant single-board access
Manage brands in separate dashboards, and set up admins or passwords for each one.
Don’t sweat the brand stuff! Baseline lets you create brand guides, customize hundreds of design templates, and organize assets in separate client dashboards.
Manage all your brand work in one place.
Get lifetime access to Baseline today!
Plans & features
Deal terms & conditions
- Lifetime access to Baseline
- All future Professional Plan updates
- If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates
- No codes, no stacking—just choose the plan that’s right for you
- You must activate your license within 60 days of purchase
- Ability to upgrade between 4 license tiers while the deal is available
- Ability to downgrade between 4 license tiers within 60 days of purchase
- Available for new Baseline users and returning AppSumo purchasers
- Previous AppSumo customers who purchased Baseline can upgrade their license to increase their feature limits
- Previous AppSumo customers will be grandfathered into any new features and feature limits
60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!
Features included in all plans
- Advanced brand guide
- Private brand guide
- On-brand designs
- Digital asset management
- Unlimited social media post scheduling
- Brand photography
- Brand tone of voice
- Logo safe zone
- No watermark (remove Baseline branding)
- Custom font upload
- AI background removal