Baseline

Create brand guides and social content for all your clients or in-house brands

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Without an asset management system, you’ll be working twice as hard just to fix design mistakes. (“So this logo should be wine red, not mahogany red. And those are different…somehow.”)

Whether you’re working for an agency or marketing your own brand, you’re wasting time digging through Slack messages and email threads to locate files, hex codes, and specific brand guidelines.

If only you could organize brand assets into distinct dashboards and design social content for all your marketing needs in one place.

Introducing Baseline.

TL;DR

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Create unique brand guides with logos, colors, and typography, plus all the CSS code that you need
Push out more social content using hundreds of customizable templates and Baseline’s design editor

At-a-glance

Overview

Baseline lets you create brand guides, manage client assets, design social content, and publish it straight to social media.

Brand management for agencies

Running an agency? With Baseline, you can create unique brand guides to manage brand colors, logos, fonts, and media for every client.

  • Instantly generate a color palette with shades and gradients, then customize fonts and type scales
  • Copy-and-paste color and typography values, along with CSS variables
  • Establish a client’s core brand values and tone of voice with a short questionnaire

Brand guide

Organize every client’s brand colors, logos, fonts, and media into their own brand guide.

On-brand social content, on the fly

Packed with hundreds of design templates, Baseline helps you pump out social content like magic. You can even create and save custom templates.

  • Design Instagram stories, YouTube thumbnails, Product Hunt images, and more
  • Publish content straight to social media in just a few clicks

Social templates

Create social content that’s on-brand for every client using fully customizable templates.

User-friendly design editor

You’ll also get access to a feature-rich design editor that makes it easy to customize templates for any client or campaign.

  • Update colors, apply filters, add text effects, and remove backgrounds from any image
  • Upload images and vectors, or browse the built-in photo and vector libraries for high-quality images

Design editor

Customize any template with color filters, text effects, photos, vectors, and more.

Brand-focused dashboards

Baseline has a new feature: brand dashboards! That means you can manage every brand individually, or organize design assets for in-house products.

  • Copy designs between brands and automatically rebrand them in a few clicks
  • Collaborate with team members, assign admins, and grant single-board access

Brand dashboards

Manage brands in separate dashboards, and set up admins or passwords for each one.

Don’t sweat the brand stuff! Baseline lets you create brand guides, customize hundreds of design templates, and organize assets in separate client dashboards.

Manage all your brand work in one place.

Get lifetime access to Baseline today!

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60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

Deal terms and conditions: Lifetime access to Baseline. All future Professional Plan updates. If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates. No codes, no stacking—just choose the plan that’s right for you. You must activate your license within 60 days of purchase. Ability to upgrade between 4 license tiers while the deal is available. Ability to downgrade between 4 license tiers within 60 days of purchase. Available for new Baseline users and returning AppSumo purchasers. Previous AppSumo customers who purchased Baseline can upgrade their license to increase their feature limits. Previous AppSumo customers will be grandfathered into any new features and feature limits.
Baseline

Baseline

Baseline.is
FounderFounder
FoundedFounded
January 2022
HeadquartersHeadquarters
Reykjavik, Iceland
Company sizeCompany size
1-10 employees
Product stageProduct stage
Startup
Financial stageFinancial stage
Bootstrapped
Verified by Persona

In addition to our internal vetting process, we use Persona, to validate each company and founder's identity. Learn more

Updates from Baseline

Update from the founder April 2025

Posted Apr 3, 2025

Exciting New Features!

Posted Sep 17, 2024

Introduction to Baseline

Posted Sep 17, 2024

Questions
Reviews

Questions & Reviews

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Showing 5 of 226 questions

Q: Roadmap/Feedback

Your Roadmap/Feedback is more like a Forum.
Have you thought about using a dedicated tool for this❓

I know that they are more effective in reporting and feedback.

There are Appsumo here, for example.
https://appsumo.com/products/featureshift/
https://appsumo.com/products/productlift/

But you can also use Canny.io

Jack.SPLUSApr 8, 2025
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Founder Team
Gilli_Baseline

Gilli_Baseline

Apr 9, 2025

A: Yeah we are pretty happy with how it is, thank you for the suggestion though.

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Q: What now that you are no longer on Appsumo?

What are your further plans for 2025❓

Jack.SPLUSApr 16, 2025
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Q: Social Share

Hi!
has this been re-added to the platform? I can't find :)

DigitalfastmindPLUSApr 7, 2025
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Founder Team
Gilli_Baseline

Gilli_Baseline

Apr 8, 2025

A: No unfortunately we are still working on it and testing, we were a bit too eager to release it last time and it simply wasn't ready.

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Q: What social media do you already support (Facebook, Linkedin, X …) ❓

What will come first?
What are the next ones planned ?

Jack.SPLUSApr 15, 2025
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Q: Translations?

HI

Can i ask have you completed Translations Yet, as its been a few years since launch and without this this product is useless to anyone in England or anyone who uses English GB language?

user2309Apr 12, 2025
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Founder Team
Gilli_Baseline

Gilli_Baseline

Apr 13, 2025

A: No unfortunately not, we are working on making every text in the brand guide editable though. That should be coming pretty soon.

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